To market, to market’
Uncovering Daigou touristscapes within Chinese outbound tourism
Bibliographic Data
| ID | 12974686 |
|---|---|
| Authors | Xiaoyu Zhang (0009-0003-2430-5001, Beijing Union University), Aaron Tham (0000-0003-1408-392X, University of the Sunshine Coast, corresponding author), Yulin Liu (0009-0008-3535-4825, Queensland University of Technology), Wendy Spinks (0000-0002-1565-4694, University of the Sunshine Coast), Liang Wang (0009-0009-7673-7272, Zhejiang University) |
| Year | 2021 |
| Volume | 17 |
| Issue | 4 |
| Pages | 549-569 |
| Publication date | 2021-08-24 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of China Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1938-8160 • E-ISSN: 1938-8179 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19388160.2021.1968554 |
| OpenAlex | W3195413705 |
| Language | EN |
| Citations received | 2 |
| References cited | 74 |
Daigou may be simply understood as purchasing on behalf of others. However, as an informal economy, Daigou trade between buyers and sellers is now a lucrative market and has emerged as a distinctive tourism segment. While Daigou occurs on the back of technological platforms that facilitate electronic commerce between customer to customer, academic literature on Daigou from a Chinese outbound tourism perspective remains scarce. Prompted by this dearth in knowledge, this research explores the emerging practices of Daigou tourists as a subset of Chinese outbound tourism through an online questionnaire survey conducted with 300 respondents from Beijing, Shanghai, and Guangzhou. Through descriptive statistics and Multiple Correspondence Analysis, the research revealed that Daigou tourism is a heterogenous market and are driven by product quality, profit margins and country of origin associations. This offers distinct theoretical and managerial contributions and elucidates a more nuanced understanding of the Daigou phenomenon as a fluid, under-regulated and micro-entrepreneurial practice in tourism
Advertising · Beijing · Business · China · Descriptive statistics · Economics · Perspective (graphical · Phenomenon · Product (mathematics · Profit (economics · Purchasing · Quality (philosophy · Tourism · Cultural Industries and Urban Development · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing
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| Unique citing works | 2 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2022 - 2024 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |