Social media communication and public engagement in different health crisis stages
The framing of Covid-19 in Chinese official media
Bibliographic Data
| ID | 13019802 |
|---|---|
| Authors | Wenze Lu (0000-0002-0520-1827, Hong Kong Polytechnic University, corresponding author), Cindy Sing Bik Ngai (0000-0002-0664-075X, Hong Kong Polytechnic University) |
| Year | 2024 |
| Volume | 9 |
| Issue | 2 |
| Pages | 216-243 |
| Publication date | 2024-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication and the Public (JOURNAL) |
| Journal identifiers | ISSN: 2057-0473 • E-ISSN: 2057-0481 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/20570473241246291 |
| OpenAlex | W4399511455 |
| Language | EN |
| Citations received | 1 |
| References cited | 95 |
Effective government social media communication plays a crucial role in mitigating public panic amid various public health crises, such as the H1N1 pandemic, the Ebola epidemic, the Zika epidemic, and the ongoing COVID-19 pandemic. A research gap exists in investigating government official social media communication strategies and effects on public engagement at specific COVID-19 crisis stages. This study examines the COVID-19 communication strategies the Chinese government used and the corresponding effects on public engagement at different COVID-19 crisis stages on social media. The Crisis and Emergency Risk Communication Model, Framing Theory, and Situational Crisis Communication Theory are combined to develop a conceptual framework. Content analysis and coding were performed on two dimensions: health content theme (four sub-dimensions) and transparent communication style (three sub-dimensions). Public engagement was measured by the number of shares, comments, and likes. The results indicate a strong need for disease prevention information at the initial event/maintenance and resolution stages, while reassurance and government actions are highly valued at the resolution stage. Interactive features promote public engagement in key crisis stages
Coronavirus disease 2019 (COVID-19 · Crisis communication · Crisis management · Disease · Framing (construction · Geography · Government (linguistics · Health communication · Infectious disease (medical specialty · Pandemic · Political science · Public engagement · Public health · Public relations · Social media · Disaster Management and Resilience · Law · Medicine · Misinformation and Its Impacts · Public Relations and Crisis Communication
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |