Exploring the Relationship Between Trust-Building Strategies and Public Engagement on Social Media During the Covid-19 Outbreak
Bibliographic Data
| ID | 21616366 |
|---|---|
| Authors | Cindy Sing Bik Ngai (0000-0002-0664-075X, Hong Kong Polytechnic University, corresponding author), Rita Gill Singh (0000-0001-5540-3593, Hong Kong Baptist University), Wenze Lu (0000-0002-0520-1827, Hong Kong Polytechnic University), Le Yao (0000-0002-4976-5114, Hong Kong Polytechnic University), Alex Chun Koon (0000-0002-4274-7052, University of Hong Kong) |
| Year | 2023 |
| Volume | 38 |
| Issue | 10 |
| Pages | 2141-2157 |
| Publication date | 2023-08-24 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Health Communication (JOURNAL) |
| Journal identifiers | ISSN: 1041-0236 • E-ISSN: 1532-7027 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10410236.2022.2055261 |
| PMID | 35473490 |
| OpenAlex | W4224947599 |
| Language | EN |
| Citations received | 8 |
| References cited | 87 |
Communication is critical in a new health emergency because it motivates the public to take preventive actions. Prior research has shown that strategies including source credibility, information transparency and uncertainty reduction actions could enhance trust in health communication on social media. Yet research on how the government in China used these trust-building strategies to engage the public during the outbreak of COVID-19 is limited. Therefore, our exploratory study developed an integrated framework for conducting quantitative content analysis to examine how the most popular government-owned newspaper in China, People’s Daily, utilized a major social media platform, to engage the public. Our findings showed that accessibility to external links, provision of emotional support, and information on skills and resources were associated with increased public engagement with government COVID-19 posts. Insights gained can enable public health organizations and governments to focus on specific strategies to enhance public engagement
Business · Credibility · Exploratory research · Health communication · Political science · Public engagement · Public health · Public relations · Public trust · Social media · Sociology · Medicine · Misinformation and Its Impacts · Nursing · Public Relations and Crisis Communication · Social Media and Politics
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| Unique citing works | 8 |
|---|---|
| Citations per year | 2 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |