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A skeptic’s guide to “intercultural communication”—debunking the “intercultural” and rethinking “culture”

Bibliographic Data

ID13032582
AuthorsHongbing Yu (0000-0002-1944-1514, Toronto Metropolitan University, corresponding author)
Year2023
Volume9
Issue2
Pages163-184
Publication date2023-05-15
Open AccessYes
TypeARTICLE
VenueLanguage and Semiotic Studies (JOURNAL)
Journal identifiersISSN: 2096-031X • E-ISSN: 2751-7160
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/lass-2023-0014
OpenAlexW4376604411
LanguageEN
Citations received2
References cited26

Starting with a critique of so-called intercultural communication, the present paper contests and challenges the prevalent and dominant essentialist views of “culture”. It is exposed that these views have a detrimental underlying logic that is both destructive and self-destructive. Instead, the paper proposes a radically new idea of culture, a minimalist approach supported by insights gleaned from contemporary semiotic inquiry. In this approach, culture is defined as a biological instinct to acquire information through modeling, that is, learning by models. This instinct is at work, or is realized, in specific acts of such modeling, resulting in cultural practices and cultural artifacts. In the case of humanity, a cultural practice is anything a human does that can be modeled by another human and a cultural artifact is any object that humans make and can model. The paper argues it is imperative to keep in mind that when we deal with the “intercultural”, we are only dealing with concrete yet different cultural practices or cultural artifacts. This is an effective way to completely refute essentialism. In a sense, the paper is meant to be a wake-up call, instead of a fighting talk. Its main objective is not to negate or obliterate the field of “intercultural communication”, among others, but rather to save them from themselves—a true and worthy field of “intercultural communication” is a field against essentialism, instead of an accessory to essentialism, whether the commission is “before the fact” or “after the fact”

Aesthetics · Artifact (error · Cultural artifact · Epistemology · Essentialism · Field (mathematics · Human communication · Humanity · Instinct · Intercultural communication · Intercultural relations · Linguistics · Object (grammar · Skepticism · Sociology · Anthropology · Communication · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Language, Metaphor, and Cognition · Philosophy · Psychology

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  • Other orientation

    Open Access•Stephen J Cowley•Language Sciences•2024

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  • Intercultural Discourse

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  • The Selfish Gene

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  • Culture

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  • Making Culture, Changing Society

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  • Contesting Grand Narratives of the Intercultural

    Adrian Holliday•Contesting Grand Narratives of…•2021

  • Living the duty of care

    Open Access•Stephen J Cowley•Chinese Semiotic Studies•2023

  • Modeling in semiotics

    Hongbing Yu•Chinese Semiotic Studies•2021

  • Simplexifying

    Stephen J Cowley, Rasmus Gahrn-Andersen•Chinese Semiotic Studies•2022

  • The Local and the Global

    Open Access•Stuart Hall•Culture, Globalization and the…•1991

  • Culture as Praxis

    Zygmunt Bauman•Culture as Praxis (Published in…•1999

  • Intercultural Communication and Ideology

    Adrian Holliday•Intercultural communication and…•2011

  • The Return ofLanguaging

    Stephen J Cowley•Chinese Semiotic Studies•2019

  • Dimensionalizing Cultures

    Open Access•Geert Hofstede•Online Readings in Psychology and…•2011

  • The Predicament of Culture

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  • Racializing Culture Is Ordinary1

    Gail Lewis•Cultural Studies•2007

Citations per year1
Citation span2024 - 2026 (3)
Highly citedNo

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