Disconnected

The Relationship between News Editors and the Audience

Bibliographic Data

ID13042395
AuthorsTiki Balas (corresponding author)
Year2009
Volume24
Issue2
Publication date2009-01-01
Open AccessNo
TypeARTICLE
VenueIsraeli Studies Review (JOURNAL)
Journal identifiersISSN: 2159-0370 • E-ISSN: 2159-0389
PublisherBerghahn Books (PUBLISHER • GB)
DOI10.3167/isf.2009.240205
OpenAlexW1985019794
LanguageEN
References cited10

Do television news programs meet viewer expectations and needs? Research into this issue found the answer to be negative. There is a breakdown between the editors of current a airs programs and the viewers. One of the reasons for this is the two groups' different systems of values. All the news editors on Israeli television were given a closed questionnaire based on "uses and gratification." They marked the degree of journalistic importance of each parameter and the extent to which these parameters are treated within their programs. Simultaneously, the questionnaire was presented to a representative sample of viewers, who were asked about the importance of the parameters for them and the extent to which these parameters are found in television current a airs programs. This study finds a huge gap between the viewers and the editors in both the public and commercial channels. The research findings support researchers that criticize the "usage and gratification" approach as explaining media consumption

Advertising · Business · Consumption (sociology · Gratification · Media studies · Political science · Sample (material · Social science · Sociology · Television studies · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Social Media and Politics · Social Psychology

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