On the Use of the Mass Media for Important Things
Bibliographic Data
| ID | 5249014 |
|---|---|
| Authors | Elihu Katz (Hebrew University of Jerusalem), Hadassah Haas, Michael Gurevitch |
| Year | 1973 |
| Volume | 38 |
| Issue | 2 |
| Pages | 164 |
| Publication date | 1973-04-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Sociological Review (JOURNAL) |
| Journal identifiers | ISSN: 0003-1224 • E-ISSN: 1939-8271 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.2307/2094393 |
| OpenAlex | W2088586850 |
| Language | EN |
| Citations received | 392 |
| References cited | 14 |
The mass media are ranked with respect to their perceived helpfulness in satisfying clusters of needs arising from social roles and individual dispositions. For example, integration into the sociopolitical order is best served by newspaper; while knowing oneself is best served by books. Cinema and books are more helpful as means of escape than is television. Primary relations, holidays and other cultural activities are often more important than the mass media in satisfying needs. Television is the least specialized medium, serving many different personal and political needs. The interchangeability of the media over a variety of functions orders televisions, radio, newspapers, books, and cinema in a circumplex. We speculate about which attributes of the media explain the social and psychological needs they serve best. The data, drawn from an Israeli survey, are presented as a basis for cross-cultural comparison. Disciplines Communication | Social and Behavioral Sciences This journal article is available at ScholarlyCommons: http://repository.upenn.edu/asc_papers/267 ON THE USE OF THE MASS MEDIA FOR IMPORTANT THINGS * ELIHU KATZ MICHAEL GUREVITCH
Advertising · Business · Mass media · Sociology · Media Influence and Health · Media Studies and Communication · Social Media and Politics
Publics and Lay Informatics
Ritualized and Instrumental Television Viewing
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“Snapchat is more personal”
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User acceptance of YouTube for procedural learning
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The Seeds of Audience Fragmentation
Medien und interpersonale Kommunikation
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Infância capitalizada nos processos comunicacionais em rede
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Theoretical Model for Virtual Reality Journalism Research (Mvrjr)
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Versatility of social networking sites in meeting the acculturation needs of migrant populations between 2019 and 2023
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Drivers of social media application satisfaction among students in higher vocational colleges — an empirical analysis based on uses and gratifications theory
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Perfiles de consumo informativo ante la desinformación
Unpacking Unboxing Video-Viewing Motivations
Influences upon social media adoption and changes to training delivery in vocational education institutions
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From Entertainment to Empowerment
Livestream communities for AI-generated video content
Is it meaningful to distinguish between Facebook addiction and social networking sites addiction? Psychometric analysis of Facebook addiction and social networking sites addiction scales
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Motives for using Tinder and mental health in young adults
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Network analysis of psychosocial correlates of short video addiction in Chinese adolescents
Body shame and problematic social networking sites use
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Effects of signalling mechanisms on cognitive engagement with educational videos in informal learning on social media
Conservation of resources theory perspective of social media ostracism influence on lurking intentions
Television culture and the beauty bias problem
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Lost in a Maze? On the Philosophical Problems With Differential and Individual-Level Susceptibility in Research on Media Effects
Won’t Stop ’Til You Get Enough? Determinants of Disengaging From Mobile Media Apps in Daily Life
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People, society, and mass communications.
The process and effects of mass communication.
A General Nonmetric Technique for Finding the Smallest Coordinate Space for a Configuration of Points
Television in Politics
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| Unique citing works | 392 |
|---|---|
| Citations per year | 7 |
| Citation span | 1970 - 2026 (57) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 390 |