Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism

Bibliographic Data

ID22010682
AuthorsSummer Harlow (0000-0001-6079-1439, University of Houston, corresponding author)
Year2021
Volume9
Issue3
Pages364-383
Publication date2021-03-16
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDigital Journalism (JOURNAL)
Journal identifiersISSN: 2167-0811 • E-ISSN: 2167-082X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/21670811.2020.1747941
OpenAlexW3017313094
LanguageEN
Citations received12
References cited49

This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objective journalism, and community were main motivating factors for donating. A lack of priority, and techno- and commercial-related concerns were reasons why readers did not donate. Professional and theoretical implications are discussed

Journalism · Latin Americans · Media studies · Political science · Public relations · Scholarship · Sociology · Digital Marketing and Social Media · Law · Media Studies and Communication · Public Relations and Crisis Communication

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