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Beneficial effects of reactance in health-related behavior? The effects of fear appeals on defensive and accepting reactions of smokers with different levels of self-esteem

Bibliographic Data

ID13056992
AuthorsClaudia Poggiolini (corresponding author)
Year2020
Volume9
Issue3
Pages421-444
Publication date2020-01-01
Open AccessYes
TypeARTICLE
VenueStudies in Communication and Media (JOURNAL)
Journal identifiersISSN: 2192-4007 • E-ISSN: 2192-4007
PublisherNomos (PUBLISHER • DE)
DOI10.5771/2192-4007-2020-3-421
OpenAlexW3091864718
LanguageEN
Citations received5
References cited26

In this study, the Extended Parallel Process Model (EPPM) served as a theoretical background for explaining the persuasive effects of fear appeals on smokers. Based on the self-consistency theory, self-esteem was included as a moderator in this model for understanding in more detail under which circumstances, a fear appeal leads to accepting responses or to reactance. An online experiment was conducted, participating smokers read an article that contained either a neutral picture or a fear appeal. Including self-esteem in the EPPM revealed that in contrast to smokers with high self-esteem, smokers with low self-esteem increased perceived susceptibility and intention to quit, as well as reactance to a fear appeal. Moreover, reactance could not be considered a negative reaction to the fear appeal message, because for individuals with low self-esteem it was positively associated with the intention to quit. Results suggest that additionally considering smokers’ self-esteem can contribute to a more accurate prediction of the persuasive effects of fear appeals. The impact of self-esteem and reactance in health-related behavior is discussed, as are the implications for health-related messages and future research

Anxiety · Appeal · Consistency (knowledge bases · Developmental psychology · Fear appeal · Moderation · Psychiatry · Reactance · Self-esteem · Behavioral Health and Interventions · Clinical Psychology · Mental Health Research Topics · Psychology · Social and Intergroup Psychology · Social Psychology

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    Open Access•Claudia Poggiolini•Studies in Communication and Media•2020

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Citations per year0.83
Citation span2020 - 2026 (7)
Highly citedNo

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