Transmedial recontextualization of new scientific research claims

Bibliographic Data

ID13060728
AuthorsShirley Carter‐thoma (0000-0002-9090-0066, Centre National de la Recherche Scientifique, corresponding author), Elizabeth Rowley‐jolivet (Université d'Orléans)
Year2025
Volume67
Pages100930-100930
Publication date2025-08-06
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDiscourse Context & Media (JOURNAL)
Journal identifiersISSN: 2211-6958 • E-ISSN: 2211-6966
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.dcm.2025.100930
OpenAlexW4413011389
LanguageEN
References cited21

Recontextualization of new research publications tracked across three genres. • Similar rhetorical structure in News & views, podcasts, popular press articles. • Terminology management strategies abundant in podcasts and popular press. • Similar profile of engagement devices in News & views and research articles. • No simple lay-expert dichotomy but fine gradation depending on feature and audience. This study adopts the “continuity” model of the dissemination of expert knowledge to wider audiences and proposes a nuanced account of how the same new knowledge claim is transmedially repurposed across different genres for different digital audiences. Five series of documents on environmental topics were collected from the Nature platform, with each series comprising the same set of four genres, totalling 20 documents (47,250 words): the original research article (RA); the Nature News & views article, incorporating expert opinion on the initial RA; the Nature podcast, i.e. an interview with the RA author(s); and a popular science magazine article reporting on the RA. We examine how the scientific content, both verbal and visual, is tailored to facilitate comprehensibility for less specialized audiences by analyzing the rhetorical structure of the three recontextualized genres, the strategies used to handle specialized terminology, and the types of visual material contained. The recontextualized genres also set up different relationships with their respective audiences to those in the RAs by using various engagement strategies to interest and involve them. The engagement and interactional features focused on in this study include a contrastive analysis of reader/audience mentions and passives, the use of questions, and the adaptation of titles. By keeping the scientific topic constant across the dataset, we show the fine gradations in how the same knowledge claim is adapted, assessed and circulated among different audiences

Political science · Discourse Analysis in Language Studies · Literacy, Media, and Education · Wikis in Education and Collaboration

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