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Pornography as a creative industry

Challenging the exceptionalist approach to pornography

Bibliographic Data

ID13086335
AuthorsAlan Mckee (0000-0003-0577-2061, University of Technology Sydney, corresponding author)
Year2016
Volume3
Issue2
Pages107-119
Publication date2016-04-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePorn Studies (JOURNAL)
Journal identifiersISSN: 2326-8743 • E-ISSN: 2326-8751
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/23268743.2015.1065202
OpenAlexW2506594176
LanguageEN
Citations received21
References cited18

Much academic writing on pornography takes an exceptionalist approach, focusing on the ways it is different from other forms of culture. By contrast, this article – focusing on pornography as an industry – argues that in many ways it is similar to other forms of culture. In the production of pornography, producers make most money; ‘creatives’, including performers, mostly lack creative control, do not make lots of money and have short, nomadic careers; the business is facing challenges from increased digitalization; and the solutions to these challenges lie in branding, niche marketing and exploiting new technological possibilities. This perspective then allows us more clearly to see what is unusual about the pornography industry – particularly around the experience of stigma and workplace health and safety

Advertising · Business · Political science · Pornography · Digital Games and Media · Gender, Feminism, and Media · Law · Psychology · Sexuality, Behavior, and Technology

  • Dal Rapporto Kinsey a Pornhub. I consumi pornografici delle donne

    Open Access•Antonio Cava•Ocula•2021

  • Genere, generi e generazioni. Per una riflessione sociologica sui cambiamenti degli stili di consumo nel mondo globalizzato

    Open Access•Piergiorgio Degli Esposti, Antonella Mascio et al.•Ocula•2021

  • L'infanzia violata. Devianza reticolare e digitalizzazione della pedopornografia

    Open Access•Domenico Carzo, Antonia Cava•SOCIOLOGIA DEL DIRITTO•2021

  • The business of pornography

    Open Access•Peter Fleming, Sara Louise Muhr et al.•Organization•2024

  • Business, porn, and morality

    Open Access•Louise Lecomte, Flora Antoniazzi et al.•Organization•2024

  • Whose concerns? Young adults discussing (their) concerns with pornography

    Open Access•R Thorneycroft, Erin K Smith et al.•Sex Education•2025

  • Pornification as Westernization on the semi-periphery

    Open Access•Gergely Csányi, Fanni Dés et al.•Sexualities•2024

  • Unveiling copyright law double bind through pragmatist feminism

    Open Access•Başak Bak, Rebecca Rose Nocella•Porn Studies•2023

  • Pornhub, child sexual abuse materials and anti-pornography campaigning

    Alan Mckee, Catharine Lumby•Porn Studies•2022

  • Imagining markets and crafting value

    Arnaud Anciaux, Julie A Gramaccia•Porn Studies•2025

  • Producing BDSM content on porn platforms

    Open Access•Rebecca Rose Nocella•Porn Studies•2023

  • Porn scholars coming together

    Margaret Y Macdonald•Porn Studies•2024

  • Ten years of Porn Studies ; 10 years of porn studies

    Feona Attwood, Clarissa Smith•Porn Studies•2024

  • Pornographic aura, AI and the value of authenticity

    Open Access•Gwyn Easterbrook-Smith•Porn Studies•2025

  • A sketch of two parallaxes of porn and its use

    Kwasu D Tembo•Porn Studies•2021

  • Eroticizing Desperation

    Open Access•Mark J Ki, Todd G Morrison•Sexuality & Culture•2021

  • Good clean fun

    Melissa Beattie•Continuum•2023

  • Harder and Harder”? Is Mainstream Pornography Becoming Increasingly Violent and Do Viewers Prefer Violent Content

    E Shor, Kimberly Seida•The Journal of Sex Research•2018

  • Trust, Sexual Trust, and Sexual Health

    J Dennis Fortenberry•The Journal of Sex Research•2019

  • Digitally Facilitated Sex Work

    Open Access•Valerie Webber, Brittany O’shea et al.•The Journal of Sex Research•2026

  • La valeur des plaisirs pornographiques en ligne

    Florian Voros•RESET•2019

  • Creative Labour

    David Hesmondhalgh, Sarah Baker•Creative Labour•2013

  • Guys Gone Wild?

    Vicki Mayer•Cinema Journal•2008

  • Nice Work If You Can Get It

    Andrew Ross•Nice work if you can get it•2016

  • ‘Treating it as a normal business’

    Open Access•Georgina Voss•Sexualities•2012

  • New Research Directions

    Open Access•Laura María Agustín, Laura Agustín•Sexualities•2005

  • Sex workers talk about sex work

    Sufia Begum, Jane S Hocking et al.•Culture Health & Sexuality•2013

  • The secret museum

    Rachael Liberman•Porn Studies•2015

  • Pornography as entertainment

    Alan Mckee•Continuum•2012

  • Entertainment industries at university

    Christy Collis, Alan Mckee et al.•Continuum•2010

  • Creative Economy and Labor Precarity

    Open Access•Greig De Peuter•Journal of Communication Inquiry•2011

  • Pornography Actresses

    James D Griffith, Sharon Mitchell et al.•The Journal of Sex Research•2012

  • Sex for Sale

    Ronald Weitzer•Sex for Sale•2022

Unique citing works21
Citations per year2,63
Citation span2018 - 2026 (9)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 21

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