Incidencia económica de la publicidad
Valoración comparativa en diarios, revistas, radio y televisión
Bibliographic Data
| ID | 13106936 |
|---|---|
| Authors | Francisco Iglesias-González (Clinica Universidad de Navarra, corresponding author) |
| Year | 1970 |
| Volume | 1 |
| Issue | 1 |
| Pages | 73-101 |
| Publication date | 1970-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication & Society (JOURNAL) |
| Journal identifiers | ISSN: 2386-7876 • E-ISSN: 2386-7876 |
| Publisher | Universidad de Navarra (PUBLISHER • ES) |
| DOI | 10.15581/003.1.35485 |
| OpenAlex | W4312851473 |
| Language | ES |
| Citations received | 5 |
THE ECONOMIC INCIDENCE OF ADVERTISING: COMPARATIVE ASSESSMENT IN DAILIES, MAGAZINES, RADIO AND TELEVISION: The study of advertising investments in the Spanish Press —with the comparative analysis of advertising rates and the diffusion of publication— as well as the relation between advertising and audiences of the different media (press, radio and television) in Spain, allows the formulation of conclusions and the pointing out of tendencies towards the future with regard to investment in advertising in this country
Advertising · Business · Commercial broadcasting · Investment (military · Political science · Politics · Public broadcasting · Television advertising · Advertising and Communication Studies · Journalism and Media Studies · Law · Media and Digital Communication
| Citations per year | 0.71 |
|---|---|
| Citation span | 2019 - 2023 (5) |
| Highly cited | No |