Present and future of radio in Spain

An application of the Life Cycle Model to the industry

Bibliographic Data

ID13106630
AuthorsFrancesc Robert-Agell (0000-0002-6258-9004, Universitat Internacional de Catalunya, corresponding author), Mariano Bonet (0000-0001-8165-4898, Universitat Autonòma de Barcelona)
Year2023
Volume36
Issue4
Pages1-19
Publication date2023-10-02
Open AccessYes
TypeARTICLE
VenueCommunication & Society (JOURNAL)
Journal identifiersISSN: 2386-7876 • E-ISSN: 2386-7876
PublisherUniversidad de Navarra (PUBLISHER • ES)
DOI10.15581/10.15581/003.36.4.1-19
OpenAlexW4387309177
LanguageEN
Citations received4
References cited13

Radio in Spain has been losing audience and advertising year after year since 2012. Never before had the sector been through a moment like this, and it is especially relevant for Prisa Radio, Ábside Media and Atresmedia Radio. The theoretical framework of media economics, media management and ILC (Industry Life Cycle), applied to market data, has served to illuminate the resistant variables (dependent dual market, oligopolistic structure and use of star system appeal) that explain this moment in the sector’s life cycle. In this context, the improvement in the economic results of these companies that are in transition from the stage of maturity to defensive resistance, and which can lead to adaptation or obsolescence, is not a paradox. The findings of this research may help companies awaken to the fact that through strategic actions, there is still time to respond to the variables which lead to obsolescence

Appeal · Business · Context (archaeology · Economics · Industrial organization · Market economy · Maturity (psychological · Moment (physics · Obsolescence · Oligopoly · Political science · Media and Digital Communication · Media, Journalism, and Communication History · Radio, Podcasts, and Digital Media · Marketing

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