Clearcut Persuasion? Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model
Bibliographic Data
| ID | 13126804 |
|---|---|
| Authors | Derek Moscato (0000-0002-1881-2651, Western Washington University, corresponding author) |
| Year | 2018 |
| Volume | 2 |
| Issue | 1 |
| Pages | 64-64 |
| Publication date | 2018-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Journal of Public Interest Communications (JOURNAL) |
| Journal identifiers | ISSN: 2573-4342 • E-ISSN: 2573-4342 |
| Publisher | George A. Smathers Libraries (PUBLISHER • US) |
| DOI | 10.32473/jpic.v2.i1.p64 |
| OpenAlex | W2817957010 |
| Language | EN |
| References cited | 23 |
Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with experimental conditions measures attitudes of audiences exposed to this interplay of advocacy communication. The study assesses partiality toward the sponsor organization, a willingness by the target audience to act on its behalf, and an understanding of the central environmental issue. Differences between gender in reception of the campaign and coverage also are examined. By examining the interplay of social advertising, news media, and audiences, this study highlights a dynamic, social psychological stream of public interest communications
Advertising · Business · Cognition · Elaboration · Elaboration likelihood model · Persuasion · Political science · Politics · Public opinion · Public relations · Climate Change Communication and Perception · Environmental Education and Sustainability · Media Influence and Health · Psychology · Social Psychology
Experimental Methodology in Journalism and Mass Communication Research
Crafting Normative Messages to Protect the Environment
Pranking rhetoric
Social Determinants of Environmental Concern
Picking up litter
Gender Differences in Environmental Concern
Shades of Green
Gender and Environmental Risk Concerns
The Elaboration Likelihood Model of Persuasion
The Death of Nature
Entertainment?Education and Elaboration Likelihood
Using Narratives to Think About Environmental Attitude and Behavior
The effects of gender on climate change knowledge and concern in the American public
Age and Environmental Concern
New Ways of Thinking about Environmentalism
The Effectiveness of Humor in Persuasion
Love Canal Revisited
Public Interest Communications
Contemporary Publics, Twitter and the Story of PR
Effects of involvement on persuasion
The Persuasion Knowledge Model
New Voices, Old Beliefs
The Politicization of Climate Change and Polarization in the American Public's Views of Global Warming, 2001-2010
| Highly cited | No |
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