Streaming the beautiful game
Exploring big tech's growing presence in the soccer industry
Bibliographic Data
| ID | 13129757 |
|---|---|
| Authors | Alexis Fakataulavelua (University of Lausanne), Markus Lang (0000-0002-6837-790X, University of Lausanne), Jérémy Moulard (0000-0001-5584-5121, University of Lausanne) |
| Year | 2023 |
| Volume | 5 |
| Pages | 1156601-1156601 |
| Publication date | 2023-06-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Sports and Active Living (JOURNAL) |
| Journal identifiers | ISSN: 2624-9367 • E-ISSN: 2624-9367 |
| Publisher | Frontiers Media (PUBLISHER • CH) |
| DOI | 10.3389/fspor.2023.1156601 |
| PMID | 37457853 |
| OpenAlex | W4382724521 |
| Language | EN |
| References cited | 24 |
This study investigates the evolving role of major technology corporations—namely, Amazon, Apple, Microsoft, Facebook, Netflix, and Google—in the sports industry, with a specific focus on soccer. By employing a qualitative content analysis of media reports, scientific literature, and annual reports from 2000 to 2021, the research scrutinizes the varying approaches and investments of these tech giants in the domain of sports. The findings classify these companies into three distinct categories: (1) those actively securing broadcast rights for major competitions and leagues (Google, Facebook, Amazon); (2) those primarily producing and disseminating soccer documentaries (Netflix); and (3) those not directly engaging in media rights but advancing the technological aspects of clubs and leagues (Apple and Microsoft). This study underscores the escalating significance of Big Tech in reshaping the sports media landscape and calls for further research to comprehend the broader implications of their presence in sports broadcasting and fan engagement
Advertising · Broadcasting (networking · Business · Content analysis · League · Political science · Social media · Social science · Sociology · Computer Science · Digital Games and Media · Sports Analytics and Performance · Sports, Gender, and Society
| Citation velocity | historical |
|---|---|
| Highly cited | No |