Credibility of Communicators and Distraction as Predictors of Change in Attitude
Bibliographic Data
| ID | 13649642 |
|---|---|
| Authors | Michael Burgoon (Michigan State University, corresponding author), Lynn Fraedrich (Michigan State University), Susan Bachman (Michigan State University) |
| Year | 1979 |
| Volume | 45 |
| Issue | 2 |
| Pages | 479-482 |
| Publication date | 1979-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1979.45.2.479 |
| OpenAlex | W2005879922 |
| Language | EN |
| Citations received | 2 |
| References cited | 3 |
Earlier research suggests that communicators' credibility and distraction interact such that maximal change in attitude occurs when the communicator is highly credible and receivers are distracted from the persuasive message. Because conceptual and operational flaws appear in the earlier research this study provided a replication and refinement using 377 subjects. Contrary to previous research, nondistracted subjects showed more change in attitude than distracted subjects. Moreover, the peer source in the distracting condition showed the least change of any cell in the design. These findings are discussed in terms of their impact on a large body of research making assumptions unsupported by these data
Attitude change · Cognitive psychology · Credibility · Distraction · Replication (statistics · Source credibility · Applied Psychology · Communication in Education and Healthcare · Psychology · Public Relations and Crisis Communication · Social Psychology · Team Dynamics and Performance
| Citations per year | 0.05 |
|---|---|
| Citation span | 1986 - 1987 (2) |
| Highly cited | No |