Knowledge of Brand and Preference
Bibliographic Data
| ID | 13650690 |
|---|---|
| Authors | Pamela Bonham (University of Kansas), Dana Greenlee (University of Kansas), Cherly Sue Herbert (University of Kansas), Lidi Hruidi (University of Kansas), Cheryl L Kirby (University of Kansas), Cheryl Kirby (University of Kansas), Angela L Perkins (University of Kansas), Angela Perkins (University of Kansas), Neil J Salkind (University of Kansas, corresponding author), Roberta Wilfong (University of Kansas) |
| Year | 1995 |
| Volume | 76 |
| Issue | 3_suppl |
| Pages | 1297-1298 |
| Publication date | 1995-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1995.76.3c.1297 |
| OpenAlex | W2325096959 |
| Language | EN |
| Citations received | 2 |
| References cited | 1 |
In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor. The results are discussed in terms of the role brand names play in the attractiveness of consumer products
Advertising · Attractiveness · Brand awareness · Brand equity · Brand extension · Brand names · Brand preference · Business · Preference · Statistics · Consumer Attitudes and Food Labeling · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Mathematics · Psychology · Social Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0.08 |
| Citation span | 2001 - 2016 (16) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |