Repetition of Persuasion
Bibliographic Data
| ID | 13668645 |
|---|---|
| Authors | Robert Frank Wei (0000-0002-3067-3383, University of Oklahoma, corresponding author), Robert Frank Weiss (University of Oklahoma) |
| Year | 1969 |
| Volume | 25 |
| Issue | 2 |
| Pages | 669-670 |
| Publication date | 1969-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1969.25.2.669 |
| OpenAlex | W2314778602 |
| Language | EN |
| Citations received | 2 |
| References cited | 7 |
The effect of repeated exposures to a persuasive communication upon opinion formation was studied experimentally rather than by analysis of the mass media. Half the Ss were exposed to the communications once, and the other half were exposed to the same communications three times ( N = 120). Three exposures resulted in greater opinion formation than did one exposure ( .P < .005)
Advertising · Business · Linguistics · Mass media · Persuasion · Persuasive communication · Repetition (rhetorical device · Misinformation and Its Impacts · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology
| Citations per year | 0.04 |
|---|---|
| Citation span | 1977 - 2015 (39) |
| Highly cited | No |