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Dissonance and Desire for a Cigarette

Bibliographic Data

ID13673149
AuthorsC Peter Bankart (Dartmouth College, corresponding author), John T Lanzetta (Dartmouth College)
Year1968
Volume23
Issue3_suppl
Pages1155-1161
Publication date1968-12-01
Open AccessYes
TypeARTICLE
VenuePsychological Reports (JOURNAL)
Journal identifiersISSN: 0033-2941 • E-ISSN: 1558-691X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.2466/pr0.1968.23.3f.1155
PMID5717425
OpenAlexW1981940537
LanguageEN
References cited2

Recent research has demonstrated that primary drives such as hunger, thirst, and pain can be affected by inductions of dissonance. The purpose of the present experiment was to determine whether an acquired drive, desire for a cigarette, could be similarly modified. 26 Ss were divided into two equal groups of heavy smokers. One group of Ss was paid $1.50 for 6 hr. of deprivation whereas the other group was not. It was hypothesized that highly dissonant Ss would show less drive-relevant behavior than low-dissonant Ss after deprivation. The results, though generally in the predicted direction, were not significant

Cognitive dissonance · Consonance and dissonance · Developmental psychology · Mental Health Research Topics · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology

  • A Theory of Cognitive Dissonance

    Leon Festinger•A Theory of Cognitive Dissonance•1957

Highly citedNo

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