The Celebrity Appeal Questionnaire

Sex, Entertainment, or Leadership

Bibliographic Data

ID13676208
AuthorsGayle S Stever (0000-0001-7559-2707, Arizona State University, corresponding author)
Year2008
Volume103
Issue1
Pages113-120
Publication date2008-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePsychological Reports (JOURNAL)
Journal identifiersISSN: 0033-2941 • E-ISSN: 1558-691X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.2466/pr0.103.1.113-120
PMID18982944
OpenAlexW2048377404
LanguageEN
Citations received2
References cited10

The Celebrity Appeal Questionnaire was constructed to operationalize constructs related to why fans are attracted to their favorite celebrities and was developed for use with fan bases for specific celebrities. This revised version asked fans of a specific celebrity to rank order three roles they might see the target celebrity playing in society with an option to not rank them at all. Of 409 respondents attending Josh Groban fan club meetings, 75% said Groban's most important role in society was as a leader and role model in trying to make the world a better place. A factor analysis of correlations of Likert-type scale ratings and an analysis relating those factors back to the rank orderings support the internal reliability and validity of the questionnaire

Advertising · Appeal · Club · Developmental psychology · Entertainment · Likert scale · Operationalization · Political science · Rank (graph theory · Scale (ratio · Applied Psychology · Media Influence and Health · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Social Psychology

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