The effect of trust belief and salesperson's expertise on consumer's intention to purchase nutraceuticals
Applying the theory of reasoned action
Bibliographic Data
| ID | 13919583 |
|---|---|
| Authors | Ming‐Tien Tsai (corresponding author), Ming-Tien Tsai, Chao-Wei Chin, Cheng-Chung Chen |
| Year | 2010 |
| Volume | 38 |
| Issue | 2 |
| Pages | 273-287 |
| Publication date | 2010-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2010.38.2.273 |
| OpenAlex | W1963811805 |
| Language | EN |
| Citations received | 4 |
The consumer's attitude, subjective norm, and purchase intention were explored based on the theory of reasoned action (Fishbein & Ajzen, 1975). A sample of 334 consumers was surveyed and the results were analyzed using structural equation modeling. Results show that a consumer's attitude subjective norm and the salesperson's expertise will facilitate the purchase intention of buying nutraceuticals; the salesperson's expertise and subjective norm can affect the consumer's attitude; and trust belief does not directly affect purchase intention, but rather the consumer's attitude to buying nutraceuticals and the subjective norm
Action (physics · Advertising · Affect (linguistics · Business · Control (management · Economics · Epistemology · Management · Norm (philosophy · Theory of planned behavior · Theory of reasoned action · Chemistry and Chemical Engineering · Environmental Sustainability in Business · Organizational Leadership and Management Strategies · Psychology · Social Psychology · Marketing
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| Citations per year | 0.29 |
|---|---|
| Citation span | 2012 - 2025 (14) |
| Highly cited | No |