Observational Learning Effectiveness as a Function of Model Characteristics
Investigating the Importance of Social Power
Bibliographic Data
| ID | 13920187 |
|---|---|
| Authors | Keri R Brewer (corresponding author), Daniel L Wann (0000-0003-2440-5523) |
| Year | 1998 |
| Volume | 26 |
| Issue | 1 |
| Pages | 1-10 |
| Publication date | 1998-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.1998.26.1.1 |
| OpenAlex | W1989745284 |
| Language | EN |
| Citations received | 4 |
| References cited | 9 |
Observational learning is an important component of human learning. According to Bandura (1965), observational learning is characterized by four stages: attention, retention, motor reproduction, and motivation. The first stage, attention, is a crucial subprocess that can be influenced by model characteristics. Characteristics such as attractiveness, trustworthiness, similarity, and perceived competence have been shown to enhance a model's effectiveness. This study extended this research to social power. It was hypothesized that observational learning effectiveness would be greater in groups taught by a model with a base of social power than in a control group. A research question examined which base of social power (legitimate, expert, or referent) yielded the greatest effectiveness. Subjects watched a tape of a model performing a puzzle task. The model was described as having one of the three bases of social power. A fourth group was taught by a model introduced without the mention of a base of social power. The results revealed that subjects in the power groups scored significantly higher on the variables of time elapsed to complete the puzzle, number of pieces correctly placed, and whether the subject finished or not. Implications for the findings of this study such as the use of social power(s) in a teaching and managerial setting are discussed
Attractiveness · Competence (human resources · Experiential learning · Mathematics education · Observational learning · Observational study · Pedagogy · Referent · Social learning · Statistics · Trustworthiness · Behavioral and Psychological Studies · Community Health and Development · Psychology · Social Psychology
Influence of models' reinforcement contingencies on the acquisition of imitative responses
Determinants of the rehearsal and transmission of neutral and aversive behaviors
Attraction toward the model and model's competence as determinants of adult imitative behavior
A comparative test of the status envy, social power, and secondary reinforcement theories of identificatory learning
Forming impressions of personality
| Citations per year | 0.21 |
|---|---|
| Citation span | 2007 - 2025 (19) |
| Highly cited | No |