A Less than Lay-Friendly Translation
A Textual Analysis of Information Leaflets and Labels for Drug and Cosmeceuticals in Thailand
Bibliographic Data
| ID | 14823447 |
|---|---|
| Authors | Narongdej Phanthaphoommee (0000-0002-5607-6261, Ph.D., Assistant Professor, Research Institute for Languages and Cultures of Asia, Mahidol University, Nakhon Pathom, Thailand, corresponding author), Koraya Techawongstien (0000-0003-0548-3905, Ph.D., Assistant Professor, Research Institute for Languages and Cultures of Asia, Mahidol University, Nakhon Pathom, Thailand) |
| Year | 2024 |
| Volume | 27 |
| Issue | 1 |
| Pages | 1-24 |
| Publication date | 2024-12-03 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Manusya Journal of Humanities (JOURNAL) |
| Journal identifiers | ISSN: 0859-9920 • E-ISSN: 2665-9077 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1163/26659077-20242704 |
| OpenAlex | W4403789527 |
| Language | EN |
| References cited | 10 |
Information on drug use should be easily comprehensible and provide clear instructions without relying on expert advice. Drawing upon the concept of lay-friendly translation (Askehave and Zethsen 2002, 2014; Jensen 2013), this study examines the translated information leaflets and labels of drug-related and cosmeceutical products in Thailand to understand characteristics of supposedly reachable language use. The findings reveal both lay-friendly and non-lay-friendly features in the English-to-Thai translations. Indicative of the former is the use of general terms, explanation, glossing, rewriting/summarising, syntactical shift, and stylistic shift. Instances of the latter include the direct transfer of field-specific terms and the use of Thai medical vocabulary. The Thai-to-English translation tends to adhere to the original version, including textual organisation and compliance with Thai legislation, yet the cultural-specific items are omitted. The presence of both lay-friendly and non-lay-friendly elements in a single translation contributes to a ‘less than lay-friendly’ translation
Advertising · Business · Cosmeceuticals · Cosmetics · Pathology · Traditional medicine · Chemistry · Computational Drug Discovery Methods · Computer Science · Medicine
Translation of Pronouns and Deictic Positioning in the Thai Prime Minister’s Weekly Addresses
English for Specific Purposes
Mandatory genres
Access is not the same as understanding. Why intralingual translation is crucial in a world of information overload
A Centering Theory Analysis of Discrepancies on Subject Zero Anaphor in English to Thai Translation
Exploring power relations embedded in medication communication processes on general medical wards
Scoping review
Translating for laymen
Translation for language revitalisation
When Translation Competence Is Not Enough
| Highly cited | No |
|---|