The United States as Seen from Mexico

This article is a report of a study begun in 1959 and completed in early 1962 at the State University of Iowa as a doctoral dissertation. A descriptive study, it attempted to draw in rather broad outlines the image of the United States and its people as presented in an important segment of the Mexican press1 and in opinions expressed by journalists in interviews and on questionnaires. More specifically, the study was made to determine and describe the volume and kinds of news, opinion, and pictorial material about the United States published over a randomlyselected period (January, 1960) in ten leading daily newspapers of Mexico. Beyond this main descriptive phase, consisting of the analysis of the content of 300 separate newspaper issues, the study also had as a secondary objective the presentation of opinion about the United States given by journalists connected with the ten dailies and with a few other newspapers. This latter phase proved to be much the more interesting, and the more revealing, aspect of the study, and it is principally with this “opinion” aspect of the study that the present article deals

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