PA Comments
Ethnographer as Rhetorician: Multiple Audiences Reflect Multiple Realities
Bibliographic Data
| ID | 14835613 |
|---|---|
| Authors | David M Fetterman (0000-0001-5372-7877) |
| Year | 1989 |
| Volume | 11 |
| Issue | 2 |
| Pages | 2-18 |
| Publication date | 1989-04-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Practicing Anthropology (JOURNAL) |
| Journal identifiers | ISSN: 0888-4552 • E-ISSN: 2994-1628 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.17730/praa.11.2.7116362710715228 |
| OpenAlex | W2324496788 |
| Language | EN |
Ethnographers recognize multiple realities in their fieldwork. They observe the various ways individuals perceive the world and attempt to record these differing perceptions in their ethnographies and ethnographic reports. However, in delivering their findings to their various audiences—sponsors, informants, community members—ethnographers must again observe and distinguish differing realities. To convey their findings in a manner that each of many audiences will understand is a task requiring the ability to assume many voices. Policy, program, and academic audiences require different foci, styles, and levels of abstraction. Intracultural diversity within each group further complicates the process of defining and responding to each audience accurately and effectively. Ethnographic evaluators represent a useful example of how ethnographers must respond to multiple realities
Abstraction · Diversity (politics · Epistemology · Ethnography · Management · Media studies · Perception · Process (computing · Sociology · Task (project management · Anthropology · Computer Science · Evaluation and Performance Assessment · Psychology
| Highly cited | No |
|---|