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Ethnographer as Rhetorician: Multiple Audiences Reflect Multiple Realities

Bibliographic Data

ID14835613
AuthorsDavid M Fetterman (0000-0001-5372-7877)
Year1989
Volume11
Issue2
Pages2-18
Publication date1989-04-01
Open AccessNo
TypeARTICLE
VenuePracticing Anthropology (JOURNAL)
Journal identifiersISSN: 0888-4552 • E-ISSN: 2994-1628
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.17730/praa.11.2.7116362710715228
OpenAlexW2324496788
LanguageEN

Ethnographers recognize multiple realities in their fieldwork. They observe the various ways individuals perceive the world and attempt to record these differing perceptions in their ethnographies and ethnographic reports. However, in delivering their findings to their various audiences—sponsors, informants, community members—ethnographers must again observe and distinguish differing realities. To convey their findings in a manner that each of many audiences will understand is a task requiring the ability to assume many voices. Policy, program, and academic audiences require different foci, styles, and levels of abstraction. Intracultural diversity within each group further complicates the process of defining and responding to each audience accurately and effectively. Ethnographic evaluators represent a useful example of how ethnographers must respond to multiple realities

Abstraction · Diversity (politics · Epistemology · Ethnography · Management · Media studies · Perception · Process (computing · Sociology · Task (project management · Anthropology · Computer Science · Evaluation and Performance Assessment · Psychology

Highly citedNo

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