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A review of the literature on the metaverse

Definition, technologies, and user behaviors

Bibliographic Data

ID15006025
AuthorsZhongyun Zhou (0000-0003-4245-8733, Tongji University), Zidie Chen (0000-0002-4920-6590, Tongji University), Xiaoling Jin (0000-0002-8185-4854, Shanghai University), Xiao-Ling Jin
Year2024
Volume34
Issue1
Pages129-148
Publication date2024-02-01
Open AccessYes
TypeARTICLE
VenueInternet Research (JOURNAL)
Journal identifiersISSN: 1066-2243 • E-ISSN: 2054-5657
PublisherEmerald (PUBLISHER)
DOI10.1108/intr-08-2022-0687
OpenAlexW4386615628
LanguageEN
Citations received12
References cited69

Purpose As a sociotechnical system, the metaverse has sparked heated discussion. However, concerns abound that the concept is “old wine in a new bottle” used for capital hype. The mixed definitions of the metaverse and unclear relationships between its technical features and user behaviors have greatly impeded its design and application. Therefore, the authors aim to sort out the metaverse definition and properties, analyze its technical features in various contexts and unveil the mechanisms leading to user behaviors. Design/methodology/approach The authors conduct a literature review on the definition, technical features and user behaviors of/in the metaverse. Findings First, the authors identify two main categories of the metaverse definition and find a mixed conceptualization. Second, the authors present technologies and technical features in the diverse contexts of the metaverse. Third, the authors summarize the effect of technical features on user behaviors from a sociotechnical perspective. Originality/value The authors analyze the definition, technical features, user behaviors of the metaverse and their theoretical foundations. Based on these findings, the authors propose a theoretical framework unveiling how social and technical elements affect user behaviors in the metaverse. In conclusion, the study offers a research agenda for future studies

Data science · Epistemology · Human–computer interaction · Knowledge management · Metaverse · Social science · Social worlds · Sociology · Sociotechnical system · Virtual reality · Computer Science · Evolutionary Psychology and Human Behavior · Innovative Human-Technology Interaction · Virtual Reality Applications and Impacts

  • Consumers' continuance intention towards metaverse-based virtual stores

    Open Access•Debarun Chakraborty, Aruna Polisetty et al.•Technological Forecasting and…•2024

  • Integrating generative AI and the metaverse for cultural heritage

    Open Access•Sumalee Sangamuang, Pakinee Ariya et al.•Humanities and Social Sciences…•2025

  • Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation

    Open Access•Kang Lin, Shuiqing Yang et al.•Computers in Human Behavior•2025

  • Looking forward through the rear-view mirror

    Open Access•Madaleine H S Hunt, Spyros Angelopoulos•Decision Support Systems•2024

  • Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing

    Open Access•Gaganpreet Singh, Sanjit Kumar Roy et al.•Technological Forecasting and…•2025

  • Is the Metaverse a Strategic Marketing Channel for Fashion? Opportunities and Challenges for Marketing Fashion Within the Metaverse

    Open Access•Guy id_orcid McKelvey, Guy McKelvey•Fashion Practice•2026

  • Why do people customize avatars in the metaverse? Curiosity and SOR model perspective

    Suhyoung Ahn, Byoungho Ellie Jin et al.•Internet Research•2024

  • Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction

    Shuiqing Yang, Kang Lin et al.•Internet Research•2024

  • Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy

    Durgesh Agnihotri, Pallavi Chaturvedi et al.•Internet Research•2024

  • Augmenting user experience in the AI-transitioned metaverse

    Open Access•Bei He, Nourah O Alshaghdali et al.•Technology in Society•2025

  • Reconceptualizing the metaverse

    Open Access•Park, Sunyoung Park et al.•Technology in Society•2025

  • Overlooked – Presence and awareness cues in the metaverse

    Open Access•René Arnold, Anna Schneider•Telecommunications Policy•2025

  • Definition, roles, and potential research issues of the metaverse in education

    Open Access•Gwo-Jen Hwang, Shu-Yun Chien•Computers and Education:…•2022

  • Immersive virtual reality in the age of the Metaverse

    Open Access•Ersin Dincelli, Alper Yayla•The Journal of Strategic…•2022

  • D Virtual worlds and the metaverse

    Open Access•John David N Dionisio, William G Burns III et al.•ACM Computing Surveys•2013

  • Money, possessions, and ownership in the Metaverse

    Open Access•Russell Belk, Russell William Belk et al.•Journal of Business Research•2022

  • Educational applications of metaverse

    Open Access•Bokyung Kye, Nara Han et al.•Journal of Educational Evaluation…•2021

  • What the Metaverse Is (Really) and Why We Need to Know About It

    Open Access•Giuseppe Riva, Brenda K Wiederhold•Cyberpsychology Behavior and…•2022

  • Investigating the role of psychological needs in predicting the educational sustainability of Metaverse using a deep learning-based hybrid SEM-ANN technique

    İbrahim Arpacı, Mahadi Bahari•Interactive Learning Environments•2024

  • Researcher Perspective in the Is Discipline

    Open Access•Rhaine Clarke, Roger Clarke et al.•Information Technology and People•2020

  • Migration to the metaverse and its predictors

    Open Access•Tomasz Oleksy, Anna Wnuk et al.•Computers in Human Behavior•2023

  • The actualization of meta affordances

    Open Access•Doh Shin•Computers in Human Behavior•2022

  • Assessment of cognitive, behavioral, and affective learning outcomes in massive open online courses

    Open Access•Xiaomei Wei, Nadira Saab et al.•Computers & Education•2021

  • When makers meet the metaverse

    Open Access•Yohan Hwang•Computers & Education•2023

  • A metaverse assessment model for sustainable transportation using ordinal priority approach and Aczel-Alsina norms

    Open Access•Dragan Pamućar, Muhammet Deveci et al.•Technological Forecasting and…•2022

  • Metaverse tourism for sustainable tourism development

    Hanyoung Go, Myunghwa Kang et al.•The Tourist Review•2022

  • Social benefits of living in the metaverse

    Open Access•Hyun Jung Oh, Junghwan Kim et al.•Computers in Human Behavior•2022

  • The story of socio‐technical design

    Open Access•Enid Mumford•Information Systems Journal•2006

  • What is the metaverse? Definitions, technologies and the community of inquiry

    Open Access•Davy Tsz Kit Ng•Australasian Journal of…•2022

  • Using augmented reality for shopping

    Marc Riar, Nannan Xi et al.•Internet Research•2022

  • Creating e-shopping multisensory flow experience through augmented-reality interactive technology

    Open Access•Tseng‐Lung Huang, Shih-Chieh Liao et al.•Internet Research•2017

Citations per year6
Citation span2024 - 2026 (3)
Highly citedNo

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