Cine y publicidad. La intertextualidad en las campañas de Volkswägen
Bibliographic Data
| ID | 15036258 |
|---|---|
| Authors | Gloria Jiménez-Marín (0000-0003-0252-3975, Universidad de Sevilla, corresponding author), Gloria Jiménez Marín, Rodrigo Elías Zambrano (0000-0001-8256-582X, Universidad de Huelva) |
| Year | 2013 |
| Volume | 25 |
| Issue | 1 |
| Publication date | 2013-01-09 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Arte individuo y sociedad (JOURNAL) |
| Journal identifiers | ISSN: 1131-5598 • E-ISSN: 1698-0611 |
| Publisher | Universidad Complutense de Madrid (UCM) (PUBLISHER) |
| DOI | 10.5209/rev_aris.2013.v25.n1.41170 |
| OpenAlex | W2012904185 |
| Language | ES |
| Citations received | 2 |
This article is a reflexion about cinema’s influence on commercial advertising, specifically the cinema on spots. And much timely, the research will be based on a particular case: this is the series of ads of Germany’s campaign based on Star Wars, for the Volkswägen brand, which include nexus to the saga directed by George Lucas. The main objective, then, is to prove, through the analysis of the discourse, that the above-mentioned intertextuality exists. Main characters, music, matters and slogan... are some of the keys that show that there is really a deliberate connection made by the creators of the spot
Advertising · Art · Art history · Business · George (robot · Humanities · Intertextuality · Literature · Movie theater · Political science · Slogan · Sociology · Star (game theory · Advertising and Communication Studies · Journalism and Media Studies · Law · Media and Digital Communication
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2023 (2) |
| Highly cited | No |