Covid-19 and the reorientation of communication towards CSR
Bibliographic Data
| ID | 15066367 |
|---|---|
| Authors | Pedro Mata (0000-0002-0259-8814, ESIC Business & Marketing School, corresponding author), Tamar Buil, Tamar Buil López-Menchero (0000-0001-7100-3872, ESIC Business & Marketing School), María Gómez-Campillo (0000-0003-0088-7142, ESIC Business & Marketing School) |
| Year | 2022 |
| Volume | 35 |
| Issue | 1 |
| Pages | 3168-3188 |
| Publication date | 2022-12-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Research-Ekonomska Istraživanja (JOURNAL) |
| Journal identifiers | ISSN: 1331-677X • E-ISSN: 1848-9664 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1331677x.2021.1986674 |
| OpenAlex | W3203360253 |
| Language | EN |
| Citations received | 2 |
| References cited | 38 |
Intuitively, it was clear that the pandemic situation and, more specifically, the lockdown and schedule limitations were going to affect communication practices. In general, during the COVID-19 situation, companies have replaced the commercial or external communication used in previous years with a more corporate-like communication. Therefore, in this article we intend to verify how companies have carried out their communication actions under the umbrella of corporate social responsibility (CSR) and the results obtained. In order to understand these changes, we have conducted a two-step sequential study that starts with in-depth interviews with Directors of Communication and concludes with a major survey of 214 companies. What this paper demonstrates is that communication practices have changed and are redirected towards CSR. This new communication discloses the measures that are being taken in relation to security, new sales, and product delivery alternatives, new services to older customers or customers at risk, to support employees for protection and conciliation, etc.—in short, a reorientation of communication towards CSR
Arbitration · Business · Conciliation · Corporate social responsibility · Political science · Public relations · Communication and COVID-19 Impact · Computer Science · Corporate Identity and Reputation · COVID-19 Pandemic Impacts · Psychology · Finance · Marketing
Effects of Covid-19 on business and research
The Process Model of Corporate Social Responsibility (CSR) Communication
The Emergence of Covid-19 in the US
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Walking and Talking Corporate Social Responsibility
The Chi-square test of independence
Building Theories from Case Study Research
Ferments in the Field
CSR as aspirational talk
Narrative Identity and Meaning Making Across the Adult Lifespan
| Unique citing works | 2 |
|---|---|
| Citations per year | 1 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |