Tamar Buil López-Menchero
Biographic Data
| ID | 7545523 |
|---|---|
| NAME | Tamar Buil López-Menchero |
| GIVEN NAMES | Tamar Buil |
| FAMILY NAME | López-Menchero |
| SIGNATURE | LÓPEZ-MENCHERO T B |
| AFFILIATIONS | ESIC Business & Marketing School |
| ORCID | 0000-0001-7100-3872 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
More than meets the eye
Purpose This study investigates the growing global interest in organic food by examining the relationship between consumer spending patterns and the variety of organic product categories within shopping baskets. Expanding on prior research on intrinsic motivations for choosing organic products, this paper introduces differences between consumers based on their spending levels and the quantity and type – fresh vs processed – of organic products th…
Identidad Visual en la Era Digital
La Identidad Visual Corporativa (IVC) integra elementos clave como logo, color y tipografía, fundamentales para la identificación y posicionamiento de marca. Este estudio analiza los logos de las 100 principales marcas globales (Interbrand 2024), mediante un análisis sistemático de los elementos visuales: composición, símbolo, color, tipografía y coherencia en plataformas como páginas web e Instagram. El estudio evidencia la adaptabilidad y coher…
Covid-19 and the reorientation of communication towards CSR
Intuitively, it was clear that the pandemic situation and, more specifically, the lockdown and schedule limitations were going to affect communication practices. In general, during the COVID-19 situation, companies have replaced the commercial or external communication used in previous years with a more corporate-like communication. Therefore, in this article we intend to verify how companies have carried out their communication actions under the…
Outlets malls of the future
In recent years, the number of outlets has increased significantly; however, little research has been done with reference to users’ expectations about the outlets in the years to come. Our research tries to determine which expectations customers have about the future outlet mall in terms of stores, entertainment venues and technological innovation, and whether these expectations are conditioned by demographic factors. We examined a sample of 1531…
No prominent works on this page.
Outlets malls of the future
In recent years, the number of outlets has increased significantly; however, little research has been done with reference to users’ expectations about the outlets in the years to come. Our research tries to determine which expectations customers have about the future outlet mall in terms of stores, entertainment venues and technological innovation, and whether these expectations are conditioned by demographic factors. We examined a sample of 1531…
Covid-19 and the reorientation of communication towards CSR
Intuitively, it was clear that the pandemic situation and, more specifically, the lockdown and schedule limitations were going to affect communication practices. In general, during the COVID-19 situation, companies have replaced the commercial or external communication used in previous years with a more corporate-like communication. Therefore, in this article we intend to verify how companies have carried out their communication actions under the…
More than meets the eye
Purpose This study investigates the growing global interest in organic food by examining the relationship between consumer spending patterns and the variety of organic product categories within shopping baskets. Expanding on prior research on intrinsic motivations for choosing organic products, this paper introduces differences between consumers based on their spending levels and the quantity and type – fresh vs processed – of organic products th…
Identidad Visual en la Era Digital
La Identidad Visual Corporativa (IVC) integra elementos clave como logo, color y tipografía, fundamentales para la identificación y posicionamiento de marca. Este estudio analiza los logos de las 100 principales marcas globales (Interbrand 2024), mediante un análisis sistemático de los elementos visuales: composición, símbolo, color, tipografía y coherencia en plataformas como páginas web e Instagram. El estudio evidencia la adaptabilidad y coher…
Business (3 works) · Marketing (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Retail Behavior Studies (2 works) · Political science (2 works) · Advertising and Communication Studies (1 works) · Arbitration (1 works) · Art (1 works)