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The behaviour of tourism firms in the area of innovativeness

Bibliographic Data

ID15066843
AuthorsŽana Čivre (University of Primorska, corresponding author), Doris Gomezelj Omerzel (University of Primorska)
Year2015
Volume28
Issue1
Pages312-330
Publication date2015-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEconomic Research-Ekonomska Istraživanja (JOURNAL)
Journal identifiersISSN: 1331-677X • E-ISSN: 1848-9664
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1331677x.2015.1043778
OpenAlexW1500341141
LanguageEN
Citations received3
References cited87

Innovativeness in companies in the tourism sector can reasonably be considered to be one of the most important factors of performance. This paper highlights the importance of two determinants of tourism firms’ innovativeness – namely, market and entrepreneurial orientation – focusing on the tourism sector. A conceptual model was developed and empirically tested based on 91 Slovenian tourism SMEs. The results of the study reveal the positive impact of a market and entrepreneurial orientation on innovativeness, the positive relationship of innovativeness with firm performance, and the importance of antecedents of innovativeness and their impacts on performance. Thus, tourism firms should be encouraged to introduce more entrepreneurial and marketing activities to increase innovativeness, which fosters better firm performance. On this basis, a greater competitive advantage can be reached

Business · Competitive advantage · Conceptual model · Entrepreneurial Orientation · Entrepreneurship · Industrial organization · Market Orientation · Tourism · Entrepreneurship Studies and Influences · Environmental Sustainability in Business · International Business and FDI · Marketing

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Unique citing works3
Citations per year0.43
Citation span2019 - 2026 (8)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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