Predictors of customers’ continuance intention of mobile banking from the perspective of the interactivity theory
Bibliographic Data
| ID | 15067205 |
|---|---|
| Authors | Lan-Xiang Yin (Business College, Taizhou University, Taizhou City, China), Yin Lan-xiang (Taizhou University, corresponding author), Hsien-Cheng Lin (Business College, Taizhou University, Taizhou City, China), Hsien‐Cheng Lin (0009-0002-0587-1238, Taizhou University) |
| Year | 2022 |
| Volume | 35 |
| Issue | 1 |
| Pages | 6820-6849 |
| Publication date | 2022-12-31 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Research-Ekonomska Istraživanja (JOURNAL) |
| Journal identifiers | ISSN: 1331-677X • E-ISSN: 1848-9664 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1331677x.2022.2053782 |
| OpenAlex | W4224230759 |
| Language | EN |
| Citations received | 3 |
| References cited | 73 |
In order to test the key factors affecting users' continuance intention of mobile banking Apps, this study combined the Technology acceptance model (TAM) with the perceptual sinteraction model, and further added human-system interaction and perceived privacy security that was not explored in these models before. Data were collected from 349 users who had experience with mobile banking to test the model and were analyzed with a structural equation model. The present study showed that various interactive characteristics of mobile banking (human-human interaction, human-information interaction, human-system interaction) had significant positive impacts on users' perceptions of using mobile banking (perceived usefulness, perceived ease of use, perceived privacy security). Users' perceptions of using mobile banking had significantly positive impacts on users' satisfaction with mobile banking, and user satisfaction had a significant impact on users' continuance intention. Users’ income level had a significantly negative impact on their continuance intention. In order to further enhance users’ continuance intention for mobile banking, designers and managers of mobile banking are suggested to pay special attention to the interactive characteristics of mobile banking and the impact on users' perceptions of mobile banking, so as to improve customer satisfaction and continuous intention
Business · Continuance · Interactivity · Knowledge management · Mobile banking · World Wide Web · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
Marketing in Hypermedia Computer-Mediated Environments
What motivates health information exchange in social media? The roles of the social cognitive theory and perceived interactivity
Information Technology Adoption Across Time
Theoretical Importance of Contingency in Human-Computer Interaction
Social Media Use in the United States
Technology acceptance model
A meta-analysis of the technology acceptance model
Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies
PLS-Sem
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
User Acceptance of Computer Technology
South African millennials’ acceptance and use of retail mobile banking apps
Examining the role of consumer satisfaction within mobile eco-systems
Measures of Perceived Interactivity
Relationships Between Blogs as Ewom and Interactivity, Perceived Interactivity, and Parasocial Interaction
Enhancing perceived interactivity through network externalities
Effects of Interactivity in a Web Site
Internet Uses and Gratifications
Conceptualizing Interactivity on Social Media and Exploring the Effects of Interactivity on Consumers’ Engagement with Online Social-Interactions
Online banking adoption in Spanish cities and towns. Finding differences through TAM application
Intention to use new mobile payment systems
Significance tests and goodness of fit in the analysis of covariance structures
| Citations per year | 1 |
|---|---|
| Citation span | 2023 - 2025 (3) |
| Highly cited | No |