Cross-channel information search and patterns of consumer electronics purchasing
Bibliographic Data
| ID | 15067458 |
|---|---|
| Authors | Tomasz Szopiński (0000-0002-9314-1886, University of Economics and Human Sciences in Warsaw, Warsaw, Poland, corresponding author), Katarzyna Bachnik (0000-0002-5768-2896, Hult International Business School, San Francisco, CA, USA), Robert Nowacki (0000-0001-7380-0672, University of Economics and Human Sciences in Warsaw, Warsaw, Poland) |
| Year | 2020 |
| Volume | 33 |
| Issue | 1 |
| Pages | 2806-2824 |
| Publication date | 2020-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Research-Ekonomska Istraživanja (JOURNAL) |
| Journal identifiers | ISSN: 1331-677X • E-ISSN: 1848-9664 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1331677x.2019.1691037 |
| OpenAlex | W2985984417 |
| Language | EN |
| References cited | 39 |
Consumers diversify the sources where they seek information about goods and services as well as the places where they make a purchase. To a great extent, the choice between online and offline channels is determined by the qualities of the products that are sought, the frequency of purchasing them, and the pace of technological changes that the needed goods undergo. Consumer familiarity with a particular channel matters as well. The aim of the article is to verify whether a customer’s characteristics (age, gender, technical skills, technical education) influence the way consumers buy consumer electronics. The article focuses on radio and television equipment, computers, and mobile phones. The main point of interest is the differences during the information search and purchasing stages. The paper reports on the survey results conducted among 741 respondents. The analysis showed that the subjective perception of the respondents' own technical skills as well as their gender diversify the way electronics are purchased. A non-linear relationship has been discovered between the risk involved in filing a warranty claim on electronics purchased via the Internet and the way of buying these products
Advertising · Business · Computer security · Electronics · Misinformation · Pace · Perception · Point of sale · Purchasing · Telecommunications · The Internet · Warranty · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Engineering · Psychology · Marketing
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions
Consumer patronage and risk perceptions in Internet shopping
Factors influencing the types of products and services purchased over the Internet
The Effects of Product Class Knowledge on Information Search Behavior
| Highly cited | No |
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