Young People’S Attitudes Toward Mobile Phones in the Republic Of Macedonia
Bibliographic Data
| ID | 15067967 |
|---|---|
| Authors | Anita Ciunova-Shuleska (0000-0001-6402-7630, Saints Cyril and Methodius University of Skopje), Anita Ciunova Shuleska, Marija Grishin (Saints Cyril and Methodius University of Skopje), Nikolina Palamidovska (Saints Cyril and Methodius University of Skopje) |
| Year | 2012 |
| Volume | 25 |
| Issue | 4 |
| Pages | 1067-1078 |
| Publication date | 2012-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Research-Ekonomska Istraživanja (JOURNAL) |
| Journal identifiers | ISSN: 1331-677X • E-ISSN: 1848-9664 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1331677x.2012.11517548 |
| OpenAlex | W29153400 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
This study explores the mobile phones’ attitudes and usage habits of young people in the Republic of Macedonia. The data from the survey were subjected to exploratory factor analysis, cluster analysis and ANOV A. The factor analysis identified five different factors interpreted as: fashion/status, dependency, added value, safety/security and negatives.Cluster analysis produced two segments: involved mobile phones users and indifferent mobile phone users. The ANOVA test revealed differences in the mobile phone attitudes regarding years of mobile phone use, number of calls per day and the average duration of a call. The results provide useful implications for development of effective marketing strategies
Advertising · Business · Exploratory factor analysis · Geography · Internet privacy · Mobile phone · Phone · Telecommunications · Computer Science · Digital Marketing and Social Media · ICT Impact and Policies · Psychology · Technology Adoption and User Behaviour · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,1 |
| Citation span | 2016 - 2016 (1) |
| Citation velocity | historical |
| Highly cited | No |