Children’s magazines
Reading resources or food marketing tools
Bibliographic Data
| ID | 15090558 |
|---|---|
| Authors | Sandra C Jones (0000-0002-0258-3348, University of Wollongong, corresponding author), Amanda Reid (0000-0002-7163-6829, University of Wollongong) |
| Year | 2010 |
| Volume | 13 |
| Issue | 3 |
| Pages | 393-399 |
| Publication date | 2010-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Health Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980009991133 |
| PMID | 19706222 |
| OpenAlex | W2151178181 |
| Language | EN |
| Citations received | 9 |
| References cited | 10 |
Objective Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions by food companies was recorded. Category frequencies are reported with a detailed description of the promotions present during September 2005. Results Only fifty-eight out of the 444 items identified could be classed as regular food advertisements. Several advertisements appeared to be in breach of codes regarding advertising to children and premiums. Conclusions The pervasiveness of covert food marketing in the present study was contrary to previous findings and raises questions about the effectiveness of legal restrictions and self-regulation of advertising in protecting children from commercial food messages that may not be regarded as advertising
Advertising · Business · Covert · Food marketing · Political science · Politics · Popularity · Promotion (chess · Reading (process · Child Development and Digital Technology · Consumer Behavior in Brand Consumption and Identification · Digital Communication and Language · Psychology · Social Psychology · Marketing
A mixed-method examination of food marketing directed towards children in Australian supermarkets
Rubrics for Girls in Arab Children’s Magazines
Can point-of-sale nutrition information encourage reduced preference for sugary drinks among adolescents
A content analysis of food advertisements appearing in parenting magazines
Like me, want me, buy me, eat me’
Trends in marketing foods to children in Slovenian magazines
An experimental study on the effects of exposure to magazine advertising on children's food choices
Food references and marketing in popular magazines for children and adolescents in New Zealand
Revisiting 42 Years of literature on food marketing to children
Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States
How much food advertising is there on Australian television?
Magazines for children and young people and the links to Internet food marketing
Identifying ‘unhealthy’ food advertising on television
Television food advertising to children
Sydney Principles’ for reducing the commercial promotion of foods and beverages to children
Preattentive Mere Exposure Effects
| Unique citing works | 9 |
|---|---|
| Citations per year | 0.56 |
| Citation span | 2010 - 2023 (14) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 9 |