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Predictors of Australian consumers’ intentions to consume conventional and novel sources of long-chain omega-3 fatty acids

Bibliographic Data

ID15090686
AuthorsD Cox (0000-0002-2127-7178, Commonwealth Scientific and Industrial Research Organisation, corresponding author), G Evans (0000-0003-0237-1481), HJ Lease, H J Lease (Animal, Food and Health Sciences)
Year2008
Volume11
Issue1
Pages8-16
Publication date2008-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePublic Health Nutrition (JOURNAL)
Journal identifiersISSN: 1368-9800 • E-ISSN: 1475-2727
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s136898000700016x
PMID17605836
OpenAlexW2116863535
LanguageEN
Citations received6
References cited31

Objectives To elicit predictors of variation in likelihood to purchase foods rich in long-chain omega-3 fatty acids. Design, setting and subjects Responses from a community sample ( n = 220) were elicited using a computer-administered questionnaire based on an adaptation of Protection Motivation Theory including measures of perceived risk and vulnerability to coronary heart disease (CHD). Other measures included health status, body mass index (BMI), perceived risk/benefits of novel technologies and sociodemographics. Descriptions of model products were presented, including farmed fish fed fishmeal (FFFF); farmed fish fed genetically modified (GM) oilseed (FFFGM); bread, milk and supplements containing fish oil (SFO) or GM oilseed. It was hypothesised that perceived vulnerability to CHD would enhance acceptance of GM products (H1). Furthermore, information describing the benefits of LCO3FA, limitations to fish supply and potential alternatives was given to a treatment group (50%) and hypothesised to have a positive effect on the acceptance of GM products (H2). Results No evidence was found to support H1 or H2. FFFF was most likely to be purchased ( P P β ) for likelihood to purchase FFFF: self-efficacy 0.56; behaviour (product) efficacy 0.19; belief that fishmeal is unnatural −0.14 ( R 2 = 0.44) and for FFFGM: self-efficacy 0.65; perceived severity of CHD 0.15; BMI −0.13; significant other has/had arthritis 0.11; belief that GM oilseed is unnatural 0.11 ( R 2 = 0.49). Conclusions Self-efficacy (confidence to consume) was the most important predictor of likelihood to purchase all products

Biology · Coronary heart disease · Environmental health · Fish · Fish oil · Fishery · Structural equation modeling · Vulnerability (computing · Agriculture Sustainability and Environmental Impact · Behavioral Health and Interventions · Consumer Attitudes and Food Labeling · Mathematics · Medicine · Psychology · Internal Medicine

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Unique citing works6
Citations per year0,33
Citation span2008 - 2017 (10)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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