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Grocery store tour education programme promotes fruit and vegetable consumption

Bibliographic Data

ID15095367
AuthorsSeung Eun Jung (0000-0002-3432-7218, University of Alabama, corresponding author), Yeon Ho Shin (0000-0002-3559-8634, University of Alabama), Alvin Niuh (University of Alabama), Janice Hermann (Oklahoma State University), Regan Dougherty (University of Alabama)
Year2019
Volume22
Issue14
Pages2662-2669
Publication date2019-10-01
Open AccessYes
TypeARTICLE
VenuePublic Health Nutrition (JOURNAL)
Journal identifiersISSN: 1368-9800 • E-ISSN: 1475-2727
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1368980019001630
PMID31241027
OpenAlexW2955718516
LanguageEN
Citations received2
References cited53

Objective: To examine the effectiveness of the Produce for Better Health Foundation grocery store tour programme as a nutrition education tool for changing consumers’ intention to consume various forms of fruits and vegetables (F&V). Design: Cross-sectional study. Setting: Ten grocery stores in a city in the Southeast USA. Participants: A total of 147 grocery shoppers in Alabama, who participated in a grocery store tour, completed a retrospective pre-/post-survey using the Theory of Planned Behaviour. Results: Results from independent-samples t tests indicated that mean values of attitude, subjective norm and perceived control were significantly increased after store tours ( P < 0·01). Participants’ intentions to consume various types of F&V (fresh, dried, canned, juice and frozen), especially dried F&V, increased significantly after store tours. Results from structural equation modelling indicated that before store tours attitude ( γ = 0·48, P < 0·01) was the most significant predictor of intention to consume F&V, followed by perceived behavioural control ( γ = 0·24, P = 0·02) and subjective norm ( γ = 0·21, P = 0·03). After store tours, attitude ( γ = 0·51, P < 0·01) and perceived behavioural control ( γ = 0·44, P < 0·01) were still strong predictors of intention to consume F&V, while subjective norm became an insignificant predictor of intention. Conclusions: Findings revealed positive changes in study participants’ attitude, subjective norm, perceived behavioural control and their intentions to consume various forms of F&V, which suggest potential benefits of providing grocery store tours as a tool to promote consumers’ F&V intake

Advertising · Business · Consumption (sociology · Control (management · Economics · Grocery store · Norm (philosophy · Statistics · Structural equation modeling · Theory of planned behavior · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Food Waste Reduction and Sustainability · Mathematics · Medicine · Psychology · Social Psychology

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Citations per year0.4
Citation span2021 - 2021 (1)
Highly citedNo

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