The effect of changes in visibility and price on fruit purchasing at a university cafeteria in Lima, Peru
Bibliographic Data
| ID | 15096025 |
|---|---|
| Authors | María Kathia Cárdenas (0000-0002-3173-9284, Universidad Peruana Cayetano Heredia, corresponding author), Catherine P Benziger (0000-0002-8992-6197, University of Washington), Timesh D Pillay (0000-0001-8608-8880, University College London), J Jaime Miranda (0000-0002-4738-5468, Universidad Peruana Cayetano Heredia) |
| Year | 2015 |
| Volume | 18 |
| Issue | 15 |
| Pages | 2742-2749 |
| Publication date | 2015-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Health Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980014002730 |
| PMID | 25434293 |
| OpenAlex | W2117115470 |
| Language | EN |
| Citations received | 6 |
| References cited | 24 |
Objective To determine the effect of increasing fruit visibility, adding information and lowering price on fruit purchasing at a university cafeteria in Lima, Peru. Design Quasi-experimental pilot study of a three-phase stepped intervention. In Phase 1, fruit was displayed >3 m from the point of purchase with no additional information. Phase 2 consisted in displaying the fruit near the point of purchase with added health and price information. Phase 3 added a 33 % price reduction. The duration of each phase was 3 weeks and phases were separated by 2-week breaks. Primary outcomes were total pieces of fruit and number of meals sold daily. Setting A university cafeteria in Lima, Peru. Subjects Approximately 150 people, students and non-student adults, who purchased food daily. Twelve students participated in post-intervention interviews. Results Fruit purchasing doubled from Phase 1 to Phase 3 ( P P P P P Conclusions Promoting fruit consumption by product placement close to the point of purchase, adding health information and price reduction had a positive effect on fruit purchasing in a university cafeteria, especially in males and non-student adults
Agricultural economics · Business · Cafeteria · Economics · Geography · Purchasing · Visibility · Consumer Retail Behavior Studies · Medicine · Marketing
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| Unique citing works | 6 |
|---|---|
| Citations per year | 0,55 |
| Citation span | 2015 - 2021 (7) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |