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Pepsi and Coca Cola in Delhi, India

Availability, price and sales

Bibliographic Data

ID15096048
AuthorsFrancesca Taylor (0000-0001-6474-4314, Safdarjang Hospital, corresponding author), Fiona C Taylor, Ambika Satija (0000-0001-9874-0522), Swati Khurana, Gurpreet Singh (0000-0002-2412-0520), Shah Ebrahim (0000-0001-9438-1438)
Year2011
Volume14
Issue4
Pages653-660
Publication date2011-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePublic Health Nutrition (JOURNAL)
Journal identifiersISSN: 1368-9800 • E-ISSN: 1475-2727
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1368980010002442
PMID20923596
OpenAlexW2127599258
LanguageEN
Citations received6
References cited27

Objective India is experiencing increased consumption of sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of ‘Pepsi’ and ‘Coca Cola’ in their ‘regular’ and ‘diet’ forms in Delhi and London. Design A questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a survey of food and drink outlets within a 100 m radius of randomly selected Metro stations was conducted in both cities. Subjects Store vendors, owners and staff of food and drink outlets. Setting Delhi, India; London, United Kingdom. Results In Delhi, of the outlets stocking regular Pepsi and Coca Cola, only 34 % sold diet versions and these were more readily available in the most affluent areas than in the poorest areas (34 % v . 6 %, Z = 3·67, P P Conclusions Low availability of diet versions of Pepsi and Coca Cola in less affluent areas of Delhi is likely to exacerbate the obesity and diabetes trends. Price differentials to promote diet versions and other healthier or traditional low-energy drinks may be beneficial

Advertising · Agricultural economics · Agricultural science · Biology · Business · Coca · Coca cola · Cola (plant · Consumption (sociology · Economics · Environmental health · Geography · New delhi · Obesity · Social science · Sociology · Consumer Attitudes and Food Labeling · Global Public Health Policies and Epidemiology · Medicine · Obesity, Physical Activity, Diet

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Unique citing works6
Citations per year0,43
Citation span2012 - 2015 (4)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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