Does message framing matter for promoting the use of nutritional warnings in decision making
Bibliographic Data
| ID | 15096972 |
|---|---|
| Authors | Gabriela Pereira Vidal (0000-0003-4382-0845, Universidad de la República de Uruguay), Gabriela Vidal, Leandro Machín (0000-0002-5668-2253, Universidad de la República de Uruguay), Jessica Aschemann‐witzel (0000-0002-6737-3659, Aarhus University), Jessica Aschemann-Witzel, Gastón Ares (0000-0002-0565-8835, Universidad de la República de Uruguay, corresponding author) |
| Year | 2019 |
| Volume | 22 |
| Issue | 16 |
| Pages | 3025-3034 |
| Publication date | 2019-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Health Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980019002507 |
| PMID | 31462332 |
| OpenAlex | W2970921512 |
| Language | EN |
| Citations received | 6 |
| References cited | 35 |
Objective: To evaluate the impact of message framing on attitudes towards messages aimed at promoting the use of nutritional warnings, behavioural intention and actual behaviour, evaluated through visual attention to nutritional warnings and the choice of a snack product during a real choice task. Design: Following a between-subjects design, participants were exposed to loss-framed nutrition messages, gain-framed nutrition messages or non-nutrition-related messages (control group). After evaluating the messages, participants were asked to select a snack product as a compensation for their participation. The experiment was conducted using an eye tracker. Setting: Montevideo (Uruguay). Participants: Convenience sample of 201 people (18–51 years old, 58 % female). Results: The average percentage of participants who fixated their gaze on the nutritional warnings during the choice task was slightly but significantly higher for participants who attended to nutrition messages (regardless of their framing) compared with the control group. Participants who attended to loss-framed messages fixated their gaze on the warnings for the longest period of time. In addition, the healthfulness of the snack choices was higher for participants exposed to nutrition-related messages compared with the control group. Conclusions: Results from the present work suggest that nutrition messages aimed at increasing awareness of nutritional warnings may increase consumers’ visual attention and encourage more heathful choices. The framing of the messages only had a minor effect on their efficacy
Framing (construction · Framing effect · Geography · Health communication · Political science · Public relations · Behavioral Health and Interventions · Consumer Attitudes and Food Labeling · Psychology · Safety Warnings and Signage
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| Unique citing works | 6 |
|---|---|
| Citations per year | 1,2 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |