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Framing matters

How communication strategies enhance the effectiveness of high-in labels

Bibliographic Data

ID11355283
AuthorsLaudiane Justo Sant’Anna (0000-0001-6296-0777, Universidade Federal Rural do Rio de Janeiro, corresponding author), Marcela de Alcantara (0000-0003-0770-5823, Brazilian Agricultural Research Corporation), Inayara Beatriz Araujo Martins (0000-0002-5148-3562, Brazilian Agricultural Research Corporation), Gastón Ares (0000-0002-0565-8835), Gastón Ares Gastón Ares (Universidad de la República de Uruguay), Rosires Deliza (0000-0002-5441-9558, Brazilian Agricultural Research Corporation)
Year2026
Volume221
Pages108470
Publication date2026-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAppetite (JOURNAL)
Journal identifiersISSN: 0195-6663 • E-ISSN: 1095-8304
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.appet.2026.108470
PMID41616815
OpenAlexW7126049919
LanguageEN
References cited47

Food choice · Framing effect · Healthy food · Marketing communication · Product category · Sensory system · Behavioral Health and Interventions · Consumer Attitudes and Food Labeling · Sensory Analysis and Statistical Methods

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    Daniel J O’keefe, Daniel J O'Keefe et al.•Journal of Health Communication•2007

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  • An analysis of the effects of a campaign supporting use of a health symbol on food sales and shopping behaviour of consumers

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    Open Access•Jimena Eguren, Lucía Antúnez et al.•Appetite•2021

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  • Really Rewarding Rewards

    Open Access•Rishika Rishika, Sven Feurer et al.•Journal of Consumer Research•2022

  • Framing effects on attention to advertisements and purchase intentions among younger and older adults

    Open Access•Xianmin Gong, Nicole Long Ki Fung et al.•Cognition & Emotion•2025

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