Cognitive Strategies for the Visual Search of Hierarchical Computer Displays

Bibliographic Data

ID15216019
AuthorsAnthony J Hornof (University of Oregon, corresponding author)
Year2004
Volume19
Issue3
Pages183-223
Publication date2004-08-18
Open AccessNo
TypeARTICLE
VenueHuman-Computer Interaction (JOURNAL)
Journal identifiersISSN: 0737-0024 • E-ISSN: 1532-7051
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1207/s15327051hci1903_1
OpenAlexW2089623033
LanguageEN
Citations received8
References cited33

This article investigates the cognitive strategies that people use to search computer displays. Several different visual layouts are examined: unlabeled layouts that contain multiple groups of items but no group headings, labeled layouts in which items are grouped and each group has a useful heading, and a target-only layout that contains just one item. A number of plausible strategies were proposed for each layout. Each strategy was programmed into the EPIC cognitive architecture, producing models that simulate the human visual-perceptual, oculomotor, and cognitive processing required for the task. The models generate search time predictions. For unlabeled layouts, the mean layout search times are predicted by a purely random search strategy, and the more detailed positional search times are predicted by a noisy systematic strategy. The labeled layout search times are predicted by a hierarchical strategy in which first the group labels are systematically searched, and then the contents of the target group. The target-only layout search times are predicted by a strategy in which the eyes move directly to the

Cognition · Cognitive architecture · Hierarchy · Perception · Task (project management · Visual perception · Visual Search · Computer Science · Engineering · Gaze Tracking and Assistive Technology · Psychology · Visual and Cognitive Learning Processes · Visual perception and processing mechanisms · Artificial Intelligence

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