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Adapting Visual Thinking Strategies as a Tool for Evaluating the Impact of a Work of Public Art

Bibliographic Data

ID15322957
AuthorsJessica Sickler (0000-0002-0572-3377, J. Sickler Consulting, corresponding author), Keri Maxfield (0000-0003-3554-6444, The Nurture Nature Center), Kathryn Semmens (0000-0002-8822-3043, The Nurture Nature Center), Rachel Hogan Carr (0000-0002-1722-724X, The Nurture Nature Center)
Year2024
Volume27
Issue2
Pages207-224
Publication date2024-02-12
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueVisitor Studies (JOURNAL)
Journal identifiersISSN: 1064-5578 • E-ISSN: 1934-7715
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/10645578.2024.2311049
OpenAlexW4391757079
LanguageEN
References cited18

This article presents the development and application of an approach for evaluating audience response to and meaning-making from large-scale public murals, created as part of an art-science-community engagement project. The project adapted Visual Thinking Strategies (VTS) facilitation, a common technique in visual arts education, with a focus group style interview to investigate if the murals generated the intended meaning-making among members of the communities they depicted. We piloted a VTS-centered focus group discussion with three groups of community residents in Pennsylvania's Lehigh Valley. Thematic coding of observations in the discussion groups suggest that a VTS-centered focus group is an effective approach to evaluate audience meaning-making by prompting slow looking, protracted discussion, and offering a structure for discussion that keeps the facilitator from shaping topics of conversation. The affordances and limitations of this approach as a tool for research and evaluation of learning through public art and exhibitions is discussed

Affordance · Art · Conversation · Exhibition · Facilitator · Focus group · Meaning (existential · Pedagogy · Qualitative research · Social science · Sociology · The arts · Thematic analysis · Visual arts · Art Education and Development · Communication · Educational Environments and Student Outcomes · Participatory Visual Research Methods · Psychology · Social Psychology

  • The trouble with STEAM and why we use it anyway

    Open Access•Sonia Mejía, Naomi Thompson et al.•Science Education•2021

  • Timing and Tracking

    Steven Yalowitz, Steven S Yalowitz et al.•Visitor Studies•2009

  • The Aggregation of Tracking-and-Timing Visitor-Use Data of Museum Exhibitions for Benchmarks of “Thorough Use”

    Beverly Serrell•Visitor Studies•2020

  • Environmental art as an innovative medium for environmental education in Biosphere Reserves

    Mitchell Lee Marks, M Marks et al.•Environmental Education Research•2016

  • A General Inductive Approach for Analyzing Qualitative Evaluation Data

    Open Access•Donald R Thomas, David R Thomas•American Journal of Evaluation•2006

Citation velocityhistorical
Highly citedNo

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