The graphic designer's role

r-F ew will argue that the expertise that a graphic dertgner brings to a multimedia project -I greatly enhances the end result. Effective graphic design does more than gain the attention of the user; it provokes an intellectual and emotional response. In Ran&s (1385, p. xiii) words "Graphic Design is essentiul~ about visuul relationships-providing meaning to a mass of unrelated needs, ideas, won&, andpictures. It is the designer? job to select and$t this material togetberand make it interesting " Graphic design manages complex and disparate types of information through order, abstraction, simpLzJ%ation, grouping, coding, prioritizing, and assigning relative value to deferent types of infoormation. Hicks and Essinger (1331, p. 78) state that 'Ph. aim ofgraphic design in relation to the user interface is to providepowerJ6.d structures and reinforcements tbat guide visual perception and communicate the hierarchy of information present in a system

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