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Featuredesigning worth---connecting preferred means to desired ends

Bibliographic Data

ID15326208
AuthorsGilbert Cockton (0000-0003-3689-1768, University of Sunderland, corresponding author)
Year2008
Volume15
Issue4
Pages54-57
Publication date2008-07-01
Open AccessYes
TypeARTICLE
Venueinteractions (JOURNAL)
Journal identifiersISSN: 1072-5520 • E-ISSN: 1558-3449
PublisherAssociation for Computing Machinery (PUBLISHER • US)
DOI10.1145/1374489.1374502
OpenAlexW2056831999
LanguageEN
Citations received2
References cited1

Thingness is a consequence of physicality. Objects have boundaries, but even these are a function of context. Soak them, roast them, freeze them, squeeze them, drop them, or swing them and their forms may no longer endure. Our idealized reification of things strips away contingencies to construct “normal” encounters and usage, but every property that we attribute (e.g., color, weight, strength) is the result of interactions in context. \n \nWe can sketch explicit connections by adapting techniques used in advertising and marketing, which ladder from product attributes to the happy endings of consumer values. I call the resulting connection sketch of intersecting means-ends chains a “worth map.”

Advertising · Business · Citation · Operations research · World Wide Web · Computer Science · Engineering · Multi-Criteria Decision Making · Operations Management Techniques · Product Development and Customization

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Citations per year0.17
Citation span2014 - 2020 (7)
Highly citedNo

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