Targeting Your Preferences
Modelling Micro-Targeting for an Increasingly Diverse Electorate
Bibliographic Data
| ID | 15347641 |
|---|---|
| Authors | Toby D Pilditch (0000-0003-1679-7440, University of Oxford, corresponding author), Toby Pilditch, Jens Koed Madsen (0000-0003-2405-8496, University College London) |
| Year | 2021 |
| Volume | 24 |
| Issue | 1 |
| Publication date | 2021-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Artificial Societies and Social Simulation (JOURNAL) |
| Journal identifiers | ISSN: 1460-7425 • E-ISSN: 1460-7425 |
| Publisher | Journal of Artificial Societies and Social Simulation (PUBLISHER) |
| DOI | 10.18564/jasss.4452 |
| OpenAlex | W4319307954 |
| Language | EN |
| Citations received | 5 |
| References cited | 8 |
The use of data to inform and run political campaigning has become an inescapable trend in recent years. In attempting to persuade an electorate, micro-targeted campaigns (MTCs) have been employed to great e ect through the use of tailored messaging and selective targeting. Here we investigate the capacity of MTCs to deal with the diversity of political preferences across an electorate. More precisely, via an Agent-Based Model we simulate various diverse electorates that encompass single issue, multiple issue, swing, and disengaged voters (among others, including combinations thereof) and determine the relative persuasive e icacy of MTCs when pitted against more traditional, population-targeting campaigns. Taking into account the perceived credibility of these campaigns, we find MTCs highly capable of handling greater voter complexity than shown in previous work, and yielding further advantages beyond traditional campaigns in their capacity to avoid ine icient (or even backfiring) interactions -even when fielding a low credibility candidate
Economics · Decision-Making and Behavioral Economics · Economic and Environmental Valuation
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions
Beyond accidents and misuse
Understanding the democratic role of perceived online political micro-targeting
Socioeconomic Stratification and Political Marketing Micro-Targeting Effectiveness
The Influence of Political Fit, Issue Fit, and Targeted Political Advertising Disclosures on Persuasion Knowledge, Party Evaluation, and Chilling Effects
| Unique citing works | 5 |
|---|---|
| Citations per year | 1,25 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |