Standardised snus packaging reduces brand differentiation
A web-based between-subject experiment
Bibliographic Data
| ID | 15380550 |
|---|---|
| Authors | Torleif Halkjelsvik (0000-0003-3851-6996, Norwegian Institute of Public Health, corresponding author), Janne Scheffels (0000-0003-3597-4596, Norwegian Institute of Public Health) |
| Year | 2019 |
| Volume | 19 |
| Issue | 1 |
| Pages | 1414-1414 |
| Publication date | 2019-10-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | BMC Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1471-2458 • E-ISSN: 1471-2458 |
| Publisher | BioMed Central (PUBLISHER • GB) |
| DOI | 10.1186/s12889-019-7763-4 |
| PMID | 31664975 |
| OpenAlex | W2982518991 |
| Language | EN |
| References cited | 25 |
Even in cases where standardised tobacco packaging appears to have little overall effect on the valence of the average ratings, it can have a strong effect on the variability of the ratings. This suggests that standardised packaging can reduce the potential for brand differentiation
Advertising · Biostatistics · Business · Environmental health · Packaging and labeling · Population · Public health · Smokeless tobacco · Snuff · Snus · Tobacco use · Behavioral Health and Interventions · Consumer Attitudes and Food Labeling · Consumer Behavior in Brand Consumption and Identification · Medicine · Marketing
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| Citation velocity | historical |
|---|---|
| Highly cited | No |