Factors Influencing Green Purchase Intention
Moderating Role of Green Brand Knowledge
Bibliographic Data
| ID | 15468232 |
|---|---|
| Authors | Saeed Siyal (0000-0003-0982-157X, Greenwich University, corresponding author), Munawar Javed Ahmed (Iqra University), Riaz Ahmad (0000-0003-4776-561X), Ahmad Riaz (0000-0001-9366-7223, Iqra University), Bushra Shahzad Khan (Iqra University), Chunlin Xin (0000-0003-0812-4975, Beijing University of Chemical Technology, corresponding author) |
| Year | 2021 |
| Volume | 18 |
| Issue | 20 |
| Pages | 10762-10762 |
| Publication date | 2021-10-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph182010762 |
| PMID | 34682507 |
| OpenAlex | W3206088767 |
| Language | EN |
| Citations received | 3 |
| References cited | 54 |
The current study aims to investigate the moderating effect of green brand knowledge (GBK) on the relationship of green brand positioning (GBP), attitude towards the green brand (ATGB), environmental concern (EC) and green purchase intention (GPI) in Pakistan. For this purpose, the data was collected from the individuals who were buying organic food by using purposive sampling, using cross-sectional research design and quantitative research approach. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique results had shown that all the direct-effect relationships, namely, GBP, ATGB, EC variables have a positive and significant relationship with the GPI. While indirect-effect relationships have shown that the relationships of ATGB, EC and GPI are significantly moderated by GBK, which indicated that the effect of GBP, and EC toward GPI would be stronger when individuals have strong knowledge about green brands. In contrast, GBK is not significantly moderating the relationship between GBP and GPI. The empirical findings of this study fill a gap in the existing body of literature regarding the effects of GPI, ATGB and EC on green brands, as well as the moderating effect of GBK. As a result, this study provides insight into the topic, which has not been thoroughly investigated in earlier studies. Therefore, we consider that understanding this moderating effect is a positive contribution to the existing body of knowledge, which could help researchers explore this relationship in the future. This study could also help the owners and managers to know about the importance of these exogenous, and moderate variables to increase their customer's green purchase intentions
Business · Environmental health · Moderation · Nonprobability sampling · Population · Statistics · Structural equation modeling · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Medicine · Psychology · Social Psychology · Sustainable Supply Chain Management · Marketing
Partial Least Squares Strukturgleichungsmodellierung
Eating Clean and Green? Investigating Consumer Motivations towards the Purchase of Organic Food
Discriminant validity testing in marketing
Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers
Green identity, green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours
How does environmental concern influence specific environmentally related behaviors? A new answer to an old question
Green Buying
How materialism affects environmental beliefs, concern, and environmentally responsible behavior
Targeting consumers who are willing to pay more for environmentally friendly products
Predicting green product consumption using theory of planned behavior and reasoned action
Partial Least Squares
Factors Affecting Green Purchase Behaviour and Future Research Directions
Fit indices in covariance structure modeling
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Multivariate Data Analysis
The Driver of Green Innovation and Green Image – Green Core Competence
The Drivers of Green Brand Equity
A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects
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A critical look at the use of SEM in international business research
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The influence factors on choice behavior regarding green products based on the theory of consumption values
To buy or not to buy? A social dilemma perspective on green buying
From Intentions to Actions
Fit indices in covariance structure modeling
The theory of planned behavior
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Using PLS path modeling in new technology research
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
PLS-SEM or CB-SEM
Common Method Bias in PLS-SEM
Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1
Structural Equation Models with Unobservable Variables and Measurement Error
Moderation in Management Research
Consuming Images
Customer environmental satisfaction and loyalty in the consumption of green products
Green products usage
The Influence of Green Brand Affect on Green Purchase Intentions
Evaluating Environmentally Sustainable Development Based on the PSR Framework and Variable Weigh Analytic Hierarchy Process
Determinants of Consumers' Green Purchase Behavior in a Developing Nation
Consumers' Sustainable Purchase Behaviour
Self-Identity and the Theory of Planned Behavior
Travel life cycle
How Do Leaders Influence Innovation and Creativity in Employees? The Mediating Role of Intrinsic Motivation
The moderator-mediator variable distinction in social psychological research
A Bayesian analysis of attribution processes
Back-Translation for Cross-Cultural Research
Green Buyer Behavior
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |