Marketing to Children in Supermarkets
An Opportunity for Public Policy to Improve Children’s Diets
Bibliographic Data
| ID | 15480459 |
|---|---|
| Authors | Jennifer L Harris (0000-0002-2155-3021, University of Connecticut, corresponding author), Victoria L Webb, Shane J Sacco (0000-0003-4920-8219, University of Connecticut), Jennifer L Pomeranz (0009-0008-6949-763X, New York College of Health Professions) |
| Year | 2020 |
| Volume | 17 |
| Issue | 4 |
| Pages | 1284-1284 |
| Publication date | 2020-02-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph17041284 |
| PMID | 32079285 |
| OpenAlex | W3006235088 |
| Language | EN |
| Citations received | 8 |
| References cited | 28 |
Public health experts worldwide are calling for a reduction of the marketing of nutrient-poor food and beverages to children. However, industry self-regulation and most government policies do not address in-store marketing, including shelf placement and retail promotions. This paper reports two U.S.-based studies examining the prevalence and potential impact of in-store marketing for nutrient-poor child-targeted products. Study 1 compares the in-store marketing of children's breakfast cereals with the marketing of other (family/adult) cereals, including shelf space allocation and placement, special displays and promotions, using a national audit of U.S. supermarkets. Child-targeted cereals received more shelf space, middle- and lower-shelf placements, special displays, and promotions compared with other cereals. Study 2 compares the proportion of product sales associated with in-store displays and promotions for child-targeted versus other fruit drinks/juices, using syndicated sales data. A higher proportion of child-targeted drink sales were associated with displays and promotions than sales of other drinks. In both categories, the results were due primarily to major company products. Although in-store marketing of child-targeted products likely appeals to both children and parents, these practices encourage children's consumption of nutrient-poor food and drinks. If companies will not voluntarily address in-store marketing to children, government policy options are available to limit the marketing of unhealthy foods in the supermarket
Advertising · Business · Environmental health · Food marketing · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Packaging Perceptions and Trends · Medicine · Marketing
Gender Stereotype in Toy Advertisements on Social Networking Sites
Effects of in-store marketing on food and beverage purchases
Understanding parents' perceptions of children's exposure to unhealthy food marketing in digital and retail environments
The longitudinal association between caregivers' perceived competence and autonomy and children's dietary consumption before and 10 months into the Covid-19 pandemic
Examining the effects of brand and licensed characters on parents' perceptions of Children's breakfast cereals
The peak of health
An Inventory of Proposed and Enacted Sugar-Sweetened Beverage Policies at the State, Local, and Tribal Levels in the United States, 2014‒2023
Framing Political Issues in Food System Transformative Changes
Bootstrap Methods and their Application
Trends in Beverage Consumption Among Children and Adults, 2003‐2014
The 30-Second Effect
A Crisis in the Marketplace
Pricing Effects on Food Choices
Governmental policies to reduce unhealthy food marketing to children
The availability of snack food displays that may trigger impulse purchases in Melbourne supermarkets
Marketing foods to children through product packaging
Mothers’ self-reported grocery shopping behaviours with their 2- to 7-year-old children
Nutrition-related claims on children's cereals
Marketing foods to children and adolescents
Parents’ beliefs about the healthfulness of sugary drink options
Food packaging
Regulation of food marketing to children
Purchases of ready-to-eat cereals vary across US household sociodemographic categories according to nutritional value and advertising targets
Packaging Fun
Parents' Choice
Bringing political economy into the debate on the obesity epidemic
Visual communication to children in the supermarket context
Relationship of mother and child food purchases as a function of price
Store Impulse Marketing Strategies and Body Mass Index
Television Food Advertising to Children
Legal and Administrative Feasibility of a Federal Junk Food and Sugar-Sweetened Beverage Tax to Improve Diet
Sugary Beverage Tax Policy
Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations
Consumer Socialization of Children
| Unique citing works | 8 |
|---|---|
| Citations per year | 1,6 |
| Citation span | 2021 - 2024 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 8 |