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Antecedents of Corporate Environmental Commitments

The Role of Customers

Bibliographic Data

ID15482153
AuthorsAsghar Afshar Jahanshahi (0000-0003-2241-9913, Pontificia Universidad Católica del Perú, corresponding author), Alexander Brem (0000-0002-6901-7498, University of Southern Denmark)
Year2018
Volume15
Issue6
Pages1191-1191
Publication date2018-06-06
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph15061191
PMID29882832
OpenAlexW2806825282
LanguageEN
Citations received8
References cited70

The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016−2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments

Business · Customer engagement · Empirical evidence · Empirical research · Industrial organization · Social media · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Sustainable Supply Chain Management · Marketing

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Citations per year1.14
Citation span2019 - 2026 (8)
Highly citedNo

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