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Pareidolia in a Built Environment as a Complex Phenomenological Ambiguous Stimuli

Bibliographic Data

ID15490752
AuthorsChen Wang (0000-0003-3042-291X, Huaqiao University), Wang Chen (0000-0001-5026-8855, Huaqiao University), Liangcheng Yu (Huaqiao University), Yiyi Mo (0000-0002-9531-4285, Huaqiao University, corresponding author), Lincoln C Wood (0000-0003-3385-6561, University of Otago), Carry Goon (Huaqiao University)
Year2022
Volume19
Issue9
Pages5163-5163
Publication date2022-04-24
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph19095163
PMID35564558
OpenAlexW4224307970
LanguageEN
References cited29

Pareidolia is a kind of misperception caused by meaningless, ambiguous stimuli perceived with meaning. Pareidolia in a built environment may trigger the emotions of residents, and the most frequently observed pareidolian images are human faces. Through a pilot experiment and an in-depth questionnaire survey, this research aims to compare built environmental pareidolian phenomena at different time points (6 a.m., 12 p.m., 2 a.m.) and to determine people's sensitivity and reactions towards pareidolia in the built environment. Our findings indicate that the differences in stress level do not influence the sensitivity and reactions towards pareidolia in the built environment; however, age does, and the age of 40 seems to be a watershed. Females are more likely to identify pareidolian faces than males. Smokers, topers, and long-term medicine users are more sensitive to pareidolian images in the built environment. An unexpected finding is that most pareidolian images in built environments are much more easily detected in the early morning and at midnight but remain much less able to be perceived at midday. The results help architects better understand people's reactions to pareidolia in the built environment, thus allowing them to decide whether to incorporate it appropriately or avoid it consciously in building design

Built environment · Civil engineering · Cognitive psychology · Human–computer interaction · Level design · Meaning (existential · Morning · Aesthetic Perception and Analysis · Color perception and design · Computer Science · Engineering · Medicine · Multisensory perception and integration · Psychology · Social Psychology

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