Towards Sustainable Diets
Understanding the Cognitive Mechanism of Consumer Acceptance of Biofortified Foods and the Role of Nutrition Information
Bibliographic Data
| ID | 15512657 |
|---|---|
| Authors | Amar Razzaq (0000-0002-8858-2417, Huazhong Agricultural University), Yifan Tang (0009-0004-1042-1527, Huazhong Agricultural University), Ping Qing (0000-0003-1121-0807, Huazhong Agricultural University, corresponding author) |
| Year | 2021 |
| Volume | 18 |
| Issue | 3 |
| Pages | 1175-1175 |
| Publication date | 2021-01-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph18031175 |
| PMID | 33525742 |
| OpenAlex | W3125380945 |
| Language | EN |
| Citations received | 3 |
| References cited | 19 |
Micronutrient malnutrition, also known as hidden hunger, continues to affect more than 2 billion people globally. Biofortification, which is a process of breeding staple crops with improved micronutrient contents such as vitamin A, iron, and zinc, offers a cost-effective and sustainable solution in reducing hidden hunger. However, the success of these foods depends on consumer acceptance. In contrast to previous studies, this research focuses on the mechanism of consumer acceptance of biofortified crops that undergo physical changes (i.e., changes in appearance) after biofortification. We use data on 473 Chinese consumers collected through online surveys to examine their purchase intentions for biofortified foods that have visible (vs. invisible) nutrition traits. Using two online surveys, we conduct two studies to reveal the mechanism and antecedents of consumer acceptance of different biofortified foods. In Study 1, we find that consumer purchase intentions vary depending upon the visibility of nutrition traits in biofortified foods. Specifically, consumers exhibit a nutrition-related food neophobia (NFN) regardless of visibility of the nutrition trait in biofortified foods; and a sensory-affective food neophobia (SFN) which is only pronounced when the nutrition trait in biofortified foods is visible. The results of the mediation analysis show that for both types of biofortified foods, NFN mediates consumers' purchasing intentions. For foods that involve visible changes after biofortification, SFN acts as an additional mediator of consumer purchase intentions. Using ordered logistic regression analysis, we find that both food neophobias have a negative impact on consumer acceptance of biofortified foods. The results of Study 2 confirm our findings and further show that nutrition information moderates the mediation of NFN and SFN, i.e., the negative impact of NFN and SFN on purchase intentions can be reduced by providing nutrition information to consumers. The results of this study have several theoretical and practical implications and are of interest to stakeholders and marketers in the promotion of biofortified foods
Biofortification · Biology · Business · Economic growth · Economics · Malnutrition · Micronutrient · Neophobia · Trait · Consumer Attitudes and Food Labeling · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Medicine · Biotechnology · Ecology · Marketing
Hayes, Andrew F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis
Consumer attitudes and purchase intentions in relation to organic foods in Taiwan
Retracted
The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions
The psychological bases of food rejections by humans
Partial, conditional, and moderated moderated mediation
Information, branding, certification, and consumer willingness to pay for high-iron pearl millet
Consumer acceptance of provitamin A-biofortified maize in Maputo, Mozambique
Increasing Willingness to Taste Novel Foods
Development of a scale to measure the trait of food neophobia in humans
The psychological categorization of foods and non-foods
Development of a Measure of the Motives Underlying the Selection of Food
Correlates of Human Food Neophobia
Role of Sensory and Cognitive Information in the Enhancement of Certainty and Linking for Novel and Familiar Foods
French consumers’ perceptions of nutrition and health claims
Quantification of Consumer Attitudes to Health and Hedonic Characteristics of Foods
Try it. You'll like it”. Effects of information on willingness to try novel foods
Consumer fears and familiarity of processed food. The value of information provided by the FTNS
Try it; it's good and it's good for you ”
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |